If you’re interested in this blog, then chances are you know about the film Four Eyed Monsters. Even if you didn’t read about them here, their tsunami wave of popularity still probably reached you. Perhaps tsunami is a dramatic word, but when you consider that with no marketing besides what they could do themselves, they’ve had literally over a hundred thousand young hipsters (or wannabe hipsters like myself) following their video podcasts about the insanely tumultuous life of their film (fallouts with actors, fallouts with family, relationship trouble, and what was Arin doing sleeping in an airport and missing his flight to the premier of his own film? Aaah! It’s all so juicy!).

I met Susan Buice and Arin Crumley, the directors of Four Eyed Monsters, at a filmmaker cocktail party before their movie screened at the Waterfront Film Festival in June of 2005. I was really moved by how ambitious their film is, so I started keeping track of them. Since then they have:

- Been to dozens more festivals
- Posted a “Distributors Most Wanted List” on their website
- Held a screening for said distributors which resulted in no distribution
- Produced a wildly popular video podcast (Launched on iTunes the same day as the video iPod)
- Pioneered DIY distribution by having fans request the film in their city, then set up screenings
- Signed a deal with Withoutabox.com to distribute a DVD (which still hasn’t materialized)
- Hosted their own sold-out screenings in NYC
- Got even more screenings at the IFC Film Center in NYC, with less turnout than was hoped for

Finally, this week they won a $100,000 audience award at the indieWIRE Undiscovered Gem Festival, a traveling festival that hit a dozen cities this year. This award also brings theatrical distribution to theaters in seven other cities and a broadcast of the film on the Sundance Channel.

I’m really happy for Susan and Arin. When I first met them a year and a half ago, they said they wanted theatrical distribution. They wanted audiences to see the film in the “black box” of theaters, the place they felt it was meant to be shown. Now, through a lot of hard work and dedication, they got it. They really did it.

But I worry that they might be overlooking a much greater accomplishment. How many people have downloaded the podcast now? 150,000? 200,000? How many people will show up to see FEM with its distribution prize? Maybe a few thousand in each city? It’s been over four months since they released Episode 8 (and my tongue is still dangling from Susan’s oh-so-transgressive kiss!).

Susan and Arin, we loved you with no theatrical release. We loved the intimacy with which you bared your souls. We relished in the innovation with which two “amateurs” told their story. And we watched it all online, like a cinematic revolution was marching down the street outside our homes.

In kicking and screaming your way into a traditional distribution deal–the theatrical release of FEM–you inadvertently blazed a trail for truly alternative, truly grassroots distribution. The trail you blazed is leading to building a global audience without theater, home video, or TV distribution. A world where filmmakers don’t need the King to touch their shoulder with the sword of their marketing dollars and industry connections.

I worry now that you could come dangerously close to losing the audience you\’ve built on video podcasts by putting all your energy toward a less loyal audience going to theaters. Most of us don’t live near a theater where FEM will play. I’m happy you got what you always wanted, but there’s a selfish side of me that wants Episode 9. It’s the same side that’s more blown away with what you accomplished with your video podcasts than the grand prize you won this week.

Will you eventually give up on the pretty and popular–but fickle–girl (the theater) in favor of the wonderful, sensible girl who\’s been by you all along? (Me. The guy who just called himself a girl.)