Our own Rick DeVos, Spout’s fearless leader, was interviewed and quoted in an Austin Chronicle article yesterday. The article, “The Future of Film on the Web,” talks about the overwhelming sea of content on the web, and how “The old days of a Web campaign for a film attracting audiences on novelty alone are over. …Instead, filmmakers are finding success in reaching out to online communities….”

Communities build excitement around discovering and sharing something with others, the article asserts, which is what filmmakers need to do today to make their movie stand out. This, of course, is where Spout comes in. Here’s part of what Rick has to say:

For Rick DeVos, founder and CEO of film community Spout.com, that’s where Hollywood goes wrong. “They think of community as, oh, I’ll put a message board on my Web site, and that’s building a community around this film. It’s much deeper and more complicated than that.”

Spout is a community first, a commercial entity second, and it’s powered by connections. “We’ve stolen liberally from Malcolm Gladwell’s ideas around the tipping point,” DeVos explains. “We think of our users as three components: You have the casual film consumer; you have the maven, the passionate film fan, the connector who’s tagging and blogging like crazy; and the filmmaker. We think of the maven as the way of connecting the consumer and the filmmaker. They’re a trusted voice in this sea of content.”