For the second week in a row, it’s looking like Michael Moore is on track to be the most written-about filmmaker in America. Here’s a brief sampling of the portly provocateur’s latest tour through mass culture:

***Moore is not quoted in but still seems to haunt a lengthy FORTUNE piece on the troubles of Sicko producer Harvey Weinstein. “If [Moore's] film is wildly successful, it could mark a turning point for the Weinstein Co., so Harvey can be forgiven for playing the controversy-equals-marketing strategy he mastered at Miramax,” writes Tim Arango.

***Arango, who pegs Sicko’s budget at $9 million, says the doc has to gross $20 million domestically to hit expectations. According to Variety, it’s well on its way to satisfactory: the flick made $70,000 on one screen this weekend, via three days worth of sold out shows.

***At least two of those sold-out shows were attended by Moore himself. According to the New York Observer, Moore introed the 11pm show by reminding the audience, “We live in dark times…A little laughter sometimes helps.