Fox is doing a few cool, nontraditional things to promote The Simpsons Movie — and if you agree with Chris Thilk that the pic’s traditional marketing materials have been so far unremarkable (”We get it, guys. Homer likes donuts.”), that’s probably smart.

First, you can go to the movie’s official website and create your own Simpsons-style avatar. I’ve posted my first try on the right; I tried my best to make it look realistic, but I still ended up looking something like Otto’s slutty sister.

Then, you can head to your local 7-11 and order a blueberry Squishee. This past weekend, the convenience store chain actually transformed twelve of its stores into Kwik-e-Marts; over the coming weeks, most of its locations will start selling previously fictional products, such as Squishees, Buzz Cola, and Krusty-brand cereal. No word yet on whether or not the Duffman will be making in-store appearances. If your local 7-11 was not one of the lucky locations, check out this Flickr set documenting the Burbank store, posted by Flickr user Unsure Shot.

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