
In the hopes of resuscitating box office loser A Mighty Heart, Paramount is trying something new. The idea is to cut down from over 1,300 screens, to about 600 - a “retroactive platform release” designed to spread word of mouth and keep the pic in theaters longer. The Variety story is of the “let’s just keep the exec talking and count how many outside forces he manages to blame” variety. My favorite part is when Paramount blames John Cusack for stealing their older women quadrant with 1408.
“With no new wide releases scheduled to open Friday, the weekend dynamics already are in gear,” writes Gregg Kilday at the Reporter. “[T]he three dominant holiday players [are] on track to extend their winning streaks.”
Sicko will screen at the first Iran International Film Festival, but it’s maker is not coming with. A Sicko rep claims that a “right-wing promoted” rumor Michael Moore would follow his film to Tehran is “an urban myth right up there with alligators in the sewers of New York City.”