The Motion Picture Association of America (AKA the MPAA, AKA the mysterious cabal that sits somewhere on the crux of government, religion and commerce, whose primary function is to devise movie ratings) has been paying an inordinate amount of attention to Captivity, a low-budget torture flick that opens this Friday. In March, the MPAA threatened to withhold rating the film unless the studio releasing it, Lionsgate, removed a series of billboards that were drawing complaints. Lionsgate complied, but still allowed Captivity producer Courtney Solomon to mouth off to the New York Times about how the premiere party for the film would feature cage fighting, torture rooms, and Suicide Girls as on-the-clock “dates” for select fans.
That party happened last night, and according to FishbowlLA, the MPAA threatened to pull Captivity’s R-rating after learning that Solomon and his party planners had actually used the discarded billboards to wrap the outside of the Sunset Strip club where the party was to take place. After receiving a call from the MPAA’s Marilyn Gordon a few hours before show time, Solomon says he had the billboards moved inside the event venue, but is nonetheless “expecting a call” from the ratings board this morning to learn his punishment.
If the MPAA were to remove Captivity’s rating, the teen-targeted pic wouldn’t be able to screen in most multiplexes when it opens on Friday. So obviously this is a big deal for Solomon and Lionsgate–but do the MPAA really have the jurisdiction to pull ratings based on the marketing materials used at a private event? Where’s Kirby Dick when we really need him–and would he even care about a breach of ethics involving torture porn?