I Watch Stuff offers a roll of the eyes towards the above Gucci advert directed by David Lynch: “This minute of models doing what must be the waifish equivalent of dancing (swaying gently with passing breezes) to the tune of ‘Heart of Glass,’ all I could think was, ‘Oh god, was there a time when David Lynch would dance to Blondie?’” But it’s not surprise to see Lynch indulging in pop music–he stole that shtick from Kenneth Anger twenty years ago, and has often wavered on the ironic/sincere line with it.

To me, the ad falls in with the recent trend of corporations paying brand-name directors to rehash chunks of their film work within the context of an advertisement. The Gucci ad plays like the last scene of Inland Empire, stripped of the feeling of catharsis provided by that film’s previous two hours and forty minutes, with Nina Simone swapped out for Blondie and with a lot more money to play with. In some ways, this feels like what Lynch has been working towards for years: it’s a chance for him to experiment with mood and visual atmosphere without having to worry about assigning meaning to anything.