Fox barely released Mike Judge’s Idiocracy, but now they’re partnering with something called Redux Beverages to release a line of energy drinks called Brawndo, named after the puke-green beverage that replaced water (and destroyed all agriculture) in the film’s future world.
[...] possible to bury Idiocracy when it was first produced, but they are going full steam ahead to market Brawndo using viral videos on YouTube, a Brawndo website, and other social networking tools. And, yes, you [...]
[...] last year, we had a lot of questions about Brawndo, the fake sports drink from Mike Judge’s Idiocracy, made real by a [...]