Yet another filmmaker moonlighting as an ad director: Harmony Korine directed the above TV advert for Thornton’s, a British department store chocolate store [thanks, Marie!]. There are some unmistakeable Korine touches here (and even vague references to images from julien donkey-boy and the upcoming Mister Lonely–which, by the way, is AWESOME). But still, it’s somewhat ironic that I’m able to show you a more-or-less conventional, Holiday season-timed TV ad directed by the bad boy of 90s independent cinema, and a short film made specifically for the web by a canonized, old-guard, Oscar winning filmmaker that goes out of its way to upend standard conceptions about online advertising. Interesting, no?
Via the FILMMAKER blog.
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I saw this on filmmaker last week, and just wanted to add note that Thorntons aint no department store- tis but a chain of chocolate shops
He’s just rehashing ideas left over from the Bonnie Prince Billy video he did for No More Workhouse Blues. Still, it’s infinitely better than Mister Lonely - which is the truly depressing thing about it all.
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[...] Hamony Korine, also making a few pounds on the side for his work on a bit of eye candy for Thorton’s. [...]