Remember last week, when I told you about how Fox had struck a deal to produce real-life Brawdo, the fictional energy drink that threw the Earth into chaos in Idiocracy, a film that Fox barely released and all but refused to promote? That energy drink now has a website (emblazoned with the Fox logo, natch) and a commercial, embedded above. You can even add Brawndo as a friend on MySpace (preferred, to complete the corporate circle) or Facebook.
So, to recap: Fox wouldn’t support a film about Brawndo, the energy drink that destroys plants, debases the human race, and makes those who drink “win at yelling,” but they are now putting wholehearted support behind the actual drink, which they’re attempting to sell to social network junkies without a trace of a reference back to the film. To be fair, I’ve seen the movie, and as far as I can tell, it didn’t exactly feel “like having sex with a tractor trailer in a parking lot.” So I’m going to give Fox the benefit of the doubt on this one.
[Via Pullquote]
[...] found something that just makes me want to kill a [...]
If this writer’s strike keeps up, maybe next season they can debut “Ow, My Balls!” to take over for scripted tv.
Sounds a lot like the “Power Thirst” viral video… http://www.youtube.com/watch?v=qRuNxHqwazs
I thought the moral of the Idiocracy story was that crap like this will lead to the destruction of the planet and human intelligence. Therefor, is it safe to assume that Fox is trying to intiate the end of the world we know? Oh wait I already know the answer to that.
[...] already lifted the best line from this faux-viral video created by the folks at Fox to sell Brawndo, the formerly fictitious energy drink featured in Mike [...]
Xavier, according to this kottke.org post, one of the guys who made PowerThirst is the narrator of the Brawndo ad:
http://www.kottke.org/07/12/brawndos-got-what-plants-crave-now-so-can-you
[...] at PE.com Some of the reaction Brawndo Marketing Video More reaction, this time from a well-respected film critic An Old OCP Communications Advertisement [...]
[...] at PE.comSome of the reactionBrawndo Marketing VideoMore reaction, this time from a well-respected film criticAn Old OCP Communications Advertisement [...]
Some of the reaction Brawndo Marketing Video More reaction, this time from a well-respected film critic An Old OCP Communications Advertisement
LOL Fox again…
[...] Idiocracy, made real by a company called Omni Consumer Products. Among those questions: Why would FOX throw their support behind the drinkable spinoff of a film they were barely willing to [...]
Awesome….. this is really a nice post with nice you tube and there are good advertisement for Brawdo.
Isn’t it expecting too much out of a really small thing. Good observation, i must say…
i love you