At the Guardian’s film blog, Sean Dodson erroneously paints WB’s release of the their six-minute Dark Knight prequel on IMAX prints of I Am Legend as an “accident”:

Holy bungled distribution Batman! The wrong trailer has been sent out! Or was it? Audiences in America who turned up to see an Imax preview of I am Legend this week have been treated to an apparent accidental taster of the forthcoming Batman movie, The Dark Knight, which is not due to arrive until July next year. Six minutes of the film were “accidentally” screened in Imax cinemas and the bootleg quickly leaked on to the internet.

Dodson doesn’t site any sources, so it’s hard to say why he reads this as “an accident”––beyond the fact that I guess he didn’t read this story, or this story, or this one, all of which indicate that Warner Brothers had made their intention to run the six minutes public as far back as October. But then, in a stunning feat of blog cliche, he cynically spins this non-accident as a devious conspiracy devised by evil marketing geniuses:

But although Warner pulled the bootleg preview from YouTube earlier today, you can’t help but wonder if this was accident or design…All those who saw it reported that the six minutes of raw action didn’t half leave them panting for more. The Joker couldn’t have planned it better.

So, to recap: Warner Brothers said they were going to show a six minute Joker short before I Am Legend. Then they showed a six minute Joker short before I Am Legend. When a camcorder bootleg of this footage ended up on YouTube, Warner Brothers had it removed, in an attempt to protect their copyright and further bolster ticket sales for I Am Legend. Then a blogger accused Warner Brothers of intentionally leaking the short but deviously making it look like an accident.

I get it now. This is why they hate us.