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State of the Indies, Part 2

Karina Longworth
By Karina Longworth posted 1 year ago
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ipod.jpgAndrew O’Hehir’s annual survey of the year in indie film is up at Salon today. Consider it a companion to yesterday’s discussion of the best “undistributed” films of 2007. The big theme: the increasing dominance of studio indie arms (like Fox Searchight and Focus Features, which exist primarily because their parent companies want to win awards without actually having to take their attention away from their bread and butter tentpoles) is forcing “true” indies like Magnolia and IFC (which is still part of a huge corporation, but manages to operate under a curation strategy that’s more like MoMA than Miramax) to take risks, both in what they release and how they attempt to deliver it to an audience. Oh––and beware of iPods!

Ah, futurism. O’Herhir gives the impression that if the indie industry can’t figure out how to get anyone to see the legitimately good films that they have been distributing, their solution will be to basically scrap all that and start making content for the devices that they’re pretty sure kids are paying attention to instead (again with the kids!) Killer Films’ Christine Vachon acknowledges that iPods, “the YouTube universe and the whole notion of making things for cellphones” are forcing producers like herself to “shift with the times.”

Microcinema’s Joel Bachar takes it a step further: our devices have ruined our ability to respond to traditional content. “There’s this social-networking mentality; they’re Twittering, they’re blogging,” he says. “There’s more commitment to, you know, the experiential moment, and not much commitment to longer moments.”

Interesting. I’m going to go back to Twittering about the three 3-hour films that are sure to make my 2007 Top Ten while you ponder it.

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  • Jane said

    Many distributors of indie films are so focused on chasing
    the “kids” audiences, they’re forgetting the older
    audiences that grew up going to movies as a main source of
    entertainment, before there was Twitter, and iPods, and
    YouTube.

  • Tom said

    Jeez… I discussed the critical obsession with the length of movies on my blog recently and, having mentioned YouTube, A.D.D. and TV, was told to “Get A Clue” in the comments. Where was Joel when I needed him?

    But seriously, I hosted a panel discussion with IFC Prez Jonathan Sehring here at the Sarasota Film Festival in April, and we discussed “Day and Date”/device-based content delivery in depth. He was of the opinion that, without question, digital in-home and portable movie delivery is the future of cinema because people don’t care about going to movie theaters. They want to see films anyway they can. Which certainly explains his company’s decision to stop distributing films outside of a very small group of urban theaters but is by no means the right answer for film lovers. Exhibition of art films is in big trouble. BIG TROUBLE.

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