Trade Roughage 12/20/07

By Karina Longworth posted 1 year ago

Today’s tale of strike woe comes from a meeting of the L.A. City Council’s Housing Community and Economic Development committee, where writers, economists and city officials (and not a single rep from the AMPTP) testified as to the wider implications of the work stoppage. Economists estimate that the strike has already cost the city of Los Angeles $342.7 million, and the tally could rise as high as $2.5 billion before it all ends. Among the sectors hardest hit is the local food industry, which contributes 13% of the city’s tax revenue.
Sam Raimi is expected to direct New Line’s suddenly-in-the-works pair of Hobbit films, but first, he’s going to make an Evil Dead-esque “morality tale”called Drag Me To Hell.
After barely coming to play in 2007, Hollywood studios are looking to promote their 2008 slate in a big way via Super Bowl ads. Among the scheduled highlights: Will Ferrell will appear in character in a co-branded spot, promoting both Budweiser and Ferrell’s upcoming New Line comedy, Semi-Pro. Oddly not mentioned in the Variety story, but relevant: with the writers strike heavily impacting ratings of regular programming, a massive sporting event like the Super Bowl suddenly becomes one of the only opportunities to use TV to reach a mass audience.

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