This is the true hallmark of a word-of-mouth hit: when single lines of dialogue take on a life of their own. “’I drink your milkshake’ has such Dickensian grandeur that its miniaturization in the mouths of SportsCenter anchors, scab gag writers, bloggers, and their ilk is practically a national tragedy,” writes food blogger extraordinaire Josh Ozersky. “Nonetheless, if somebody is going to do it, it’s going to be us.”