Remember last week, when that guy at CES asked the guy from Netflix why their Watch Instantly streaming service doesn’t work on a Mac, and the Netflix guy was all, “It’s totally Apple’s fault,” and I bought it, and a million Apple fanboys wrote in to tell me that I was wrong? Those were heady times. But now it looks like there’s a new kink in the works, which puts Netflix and Apple’s reticence to get together in a new light.

Last night, Netflix announced that anyone who has access to the Watch Instantly program (so, anyone who pays more than $4.99 for their Netflix account, who accesses the service via any machine not running either Mac OS or Linux) will now have unlimited access to the 6,000 available titles. The AP story leads off by positioning this move as a strike at Apple, who are expected to announce at MacWorld this week that they’re adding a movie rental option to iTunes.

So, apparently, it’s not that Netflix wants to work with Apple, and Apple is holding out––Netflix clearly considers Apple a competitor. At this point, I guess we can expect to be able to access Watch Instantly on our Macs … um, never?