Via The Reeler comes news that Wong Kar Wai’s My Blueberry Nights, the Hong Kong auteur’s English language debut, which opened the 2007 Cannes Film Festival, has been bumped from its Valentine’s Day release date to early April. Release date delays of multiple months are rarely considered a positive sign––especially when we’re talking about a film that was mostly excoriated by the international press at the one and only film festival at which it screened––but in this case, I don’t know.
The Weinsteins haven’t started to promote Blueberry in earnest, so it’s not like they’re throwing away money already spent. There’s plenty of datey competition the first two weeks of February (although, it should be noted, nothing remotely arty or adult), with TWC’s own Diary of the Dead slotted in as Valentine’s counter-programming on the 15th. If nothing else, moving Blueberry to April gives the struggling Weinsteins time to support it without dividing their resources, which is what I blame for their inability to effectively platform either Control or I’m Not There.
But in that case, why not put it at the end of the month and try to relaunch it at Tribeca––a festival that, at least historically, LOVES throwing big, stupid premieres to launch star-studded product? Maybe this is actually a sign that Tribeca meant it when they said they were going to downsize and generally try to be less ridiculous. If so, good news all around!
MY BLUEBERRY NIGHTS also screened in Thessaloniki, where I had the fortune to see it with Greek subtitles and an overflow audience that had a sustained shouting match with the theater manager. Then the movie started.