Kristin Thompson weighs in on the “I Drink Your Milkshake” phenomenon. “But great art has always been subject to humorous treatment and tends to come through unscathed. Marcel Duchamp stuck a mustache on a reproduction of the Mona Lisa and put it in a museum, and the act is considered a daring stroke of avant-garde art…The internet has accelerated such of manipulation of artworks and made us more aware of them, but its not new—and it is inevitable.”