Typically we see red-band trailers arrive online after the green-band trailers show up in theaters. But so far we’ve seen two R-rated promos for Pineapple Express yet still no sign of any cleaner, theatrically distributed version. And after watching this second trailer (actually the first promo was more just a clip than an actual trailer), I’m doubting whether the film could even have a broader, theatrically appropriate ad. Is the MPAA alright with marketing stoner movies to general audiences?

I decided to seek out the original trailer for the comparable Up in Smoke, and it turns out the thing was only approved for “restricted audiences.” Of course that was long ago, when theaters could run such ads (and America was less uptight). However, more recently, both Harold and Kumar Go to White Castle and its upcoming sequel Escape from Guantanamo feature references to marijuana in their “approved for all audiences” trailers, so it shouldn’t be too difficult for Pineapple Express to do the same. Sure, Pineapple Express seems to be even more about getting high, in nearly every scene of the movie in fact, but surely the people at Sony can manage to focus primarily on that lame, derivative, accidental-witness-of-a-murder plot, while also concentrating on the fact that this is a Judd Apatow production, starring newly minted comedy star Seth Rogen and Spider-Man vet James Franco and directed by critically acclaimed filmmaker David Gordon Green.

I guess they do have a long time to figure that out. The movie doesn’t come out until August 8.