From Here to Awesome, the “discovery and distribution” online film festival initiative spearheaded by Arin Crumley, M Dot Strange and Lance Weiler, has released a video explaining their basic raison d’être. Subtitled “Festivals Don’t Work”, the video gives a brief refresher course on Crumley, Weiler and Strange’s efforts to deliver Four Eyed Monsters, Head Trauma and We Are the Strange directly to their audiences. And yes, Spout (who sponsored Four Eyed Monsters’ YouTube premiere and ended up paying the filmmakers almost $50,000) gets a little shout-out.

Via FILMMAKER Blog.