Over the weekend, a video called Jack and Hill appeared on YouTube. The clip strung together clips from Jack Nicholson films (including A Few Good Men, Five Easy Pieces and Tim Burton’s Batman) with white-on-black title cards summarizing Hillary Clinton’s qualifications to be president. Though first thought to be the work of the Clinton campaign, the Politico reported on Sunday that it was the brainchild of a number of Hollywood figures, including Rob Reiner and Nicholson himself, who produced it independently of the Clinton camp.

In the film blog world, the general consensus was that however Jack and Hill was produced, as a campaign video, it was pretty bad. “Just utterly pathetic,” was how Michael Newman put it in a comment on Chuck Tryon’s blog, and FILMMAKER editor Scott Macaulay sighed, “This election is getting too bizarre.” Beyond the obvious ideological problem that the clip has Hillary being endorse by various Nicholson villains, there’s something exceedingly lazy about the way it’s been put together. None of the characters repeat, and there’s barely a connection between their pullquotes and the titles on screen. It seems as though the idea was to stack one clip on top of the next in the hopes that, out of context, they’d play as a series of punchlines. Instead, as Tryon notes, anyone who can bring the context of the excerpted films with them to the viewing experience will be unable to refrain from doing so, and at that point, the whole thing backfires: ultimately, this is a clip in which the implication is that Hillary Clinton is going to make life better for the axe wielding psycho of The Shining, whilst restoring the Joker’s trust in the political system.

But of course, there’s already a reaction clip, one which, in particular, puts scenes from that Kubrick film to good use.

YouTube user CartwrightDale uploaded this clip on Sunday. CartwrightDale seems to specialize in “remixes” of campaign videos––s/he previously inserted images of crucifixion into that Mike Huckabee Christmas/cross clip. The response to the Clinton/Nicholson clip is a bit more clever. Culling clips mainly from The Shining, the response vid is structured as a dialogue between the voice of a campaign (represented as in the original clip by white titles on a black background) and an all-purpose Nicholson composite. In this clip, the campaign voice explains why Obama is a better choice than Hillary Clinton. By the end, Jack has become violent and delusional. “Sorry, Jack,” read the penultimate titles. “Vote Obama.”

This is the rare, truly “viral” video: the response clip relies on our knowledge that the Nicholson characters have been coded as in cahoots with Clinton, otherwise his increasingly frustrated exchange with the Obama position is meaningless. This was made by someone who actually took the time to engage with the film texts that s/he was pillaging for reaction shots and soundbites. It’s already been viewed quite a bit more in its first 24 hours than the clip that inspired it had at this point. Hopefully, it’ll prove that YouTube is a meritocracy, even presidential politics are not.