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Harvey Dent on the Campaign Trail



Today's Adventure in Marketing: the Dark Knight campaign takes advantage of election season.

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Anne Thompson points to the above picture documenting a “viral” Dark Knight marketing stunt described by a tipster thusly:

I saw these guys pull up on a corner, in a van right in the middle of downtown with big signs and bullhorns shouting to people to vote for Harvey Dent as D.A. The van was covered with Harvey Dent posters with Aaron Eckhart’s picture. Of course people had NO idea what they were talking about. They probably thought it was a real campaign.

How far in advance of the movie’s release do you think Warner Brothers will pull the correct strings in order to allow the Dark Knight campaign and the presidential campaign to merge? When can we expect Harvey Dent to endorse McCain? Or vice versa? Now that Warner Brothers is taking advantage of election season to sell their Batman sequel, at what point will real politicians start taking advantage of a new Batman sequel to sell themselves?

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