Comments on: Coca-Cola Cinema http://blog.spout.com/2008/03/27/coca-cola-cinema/ Daily coverage of what is truly interesting in the film world Sat, 28 Nov 2009 20:03:49 +0000 http://wordpress.org/?v=2.6.3 By: 10 Best Product Placements in Movies (Flix99.com) http://blog.spout.com/2008/03/27/coca-cola-cinema/#comment-115293 10 Best Product Placements in Movies (Flix99.com) Sun, 12 Oct 2008 09:40:08 +0000 http://blog.spout.com/2008/03/27/coca-cola-cinema/#comment-115293 [...] more a symbol of capitalism and the West than of soda pop (see my old post on Coca-Cola in cinema here), and in this German comedy, a giant Coca-Cola billboard serves to represent the westernization [...] [...] more a symbol of capitalism and the West than of soda pop (see my old post on Coca-Cola in cinema here), and in this German comedy, a giant Coca-Cola billboard serves to represent the westernization [...]

]]> By: W. Australopithecus http://blog.spout.com/2008/03/27/coca-cola-cinema/#comment-85949 W. Australopithecus Thu, 27 Mar 2008 23:06:31 +0000 http://blog.spout.com/2008/03/27/coca-cola-cinema/#comment-85949 Just saw the re-release of BLADE RUNNER last week and found it paradoxical how Coca-Cola got product placement throughout the film, but it was always in a negative context, since Coke is depicted as the intrusive and nightmarish advertiser from hell that shines spotlights into your bedroom window from their automated billboard/blimps. I wondered how the Coke executives reacted when they learned that this was how their advertising was portrayed in the movie. Just saw the re-release of BLADE RUNNER last week and found it paradoxical how Coca-Cola got product placement throughout the film, but it was always in a negative context, since Coke is depicted as the intrusive and nightmarish advertiser from hell that shines spotlights into your bedroom window from their automated billboard/blimps.

I wondered how the Coke executives reacted when they learned that this was how their advertising was portrayed in the movie.

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