I still don’t get the deal with these “virtual worlds” the kids are all into today, but apparently someone at Paramount Pictures is hip enough to exploit get involved. The studio is opening its film vault and supplying both There.com and vMTV (which like Paramount is owned by Viacom) with thousands of very short “PG-13-or-tamer” video clips of parts of its movies (examples given are Footloose and Clueless). Unlike the full-length versions of The Matrix and Gattaca that are available in the “world” of Gaia Online, these clips are not as much for entertainment purposes as they are a sort of virtual way to “speak” in movie quotes.

There.com and vMTV members will be able to express themselves with seconds-long video clips of movie one liners — say, Danny Zucko’s “Be cool, huh?” from “Grease” — with the service called VooZoo. The application from Los Angeles-based developer FanRocket was introduced on social-networking site Facebook last month and on mobile devices Tuesday.

I kind of understood the purpose and functionality of the Facebook application, but in these virtual worlds, VooZoo seems like a furthering of the laziness of virtual “people”. It’s perfect for those internerds who either can’t or won’t be themselves or aren’t original enough to express themselves as individuals. Here you are in a fake world as a fake person speaking in the familiar language of your favorite movie character — there’s not an iota of independence there. And yet Derek Broes at Paramount says this is a service for consumers who want active experiences.

I’ve written in the past about how things like this are encouraging and leading down the road towards The Matrix coming true, but this even worse. Imagine if Neo had gone around talking in classic film dialogue. Okay, that actually sounds cool, but you know what I mean.