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Maggie Mucks It Up

Christopher Campbell
By Christopher Campbell posted 5 months ago
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I guess I will be seeing The Dark Knight no matter what, but this new video of “Rachel Dawes” (Maggie Gyllenhaal) endorsing “Harvey Dent” has me half-wanting to boycott the thing. While not entirely harmless, the clip is obnoxiously pointless, and it is written and acted poorly enough to feel like the opening of an SNL skit. I assume that Christopher Nolan didn’t have much to do with it, and I find viral marketing tactics like this to cheapen a film and do more harm than good. Who could watch this thing and honestly think it makes the Batman Begins sequel look appealing? Even if you’re smart enough to know the actual film won’t look like this, you might at least get the impression that Gyllenhaal’s performance here is a sampling of her portrayal of Dawes (previously played by Katie Holmes) in The Dark Knight.

And no, I’m not biased against Gyllenhaal. I do think she’s highly overrated, but she’s a decent actress most of the time (when she has more air, apparently). However, I do admit I already find this Harvey Dent political campaign-as-marketing campaign to be superfluous. It only continues to psyche up the geeks who are already psyched up anyway, making its an unnecessary cost to Warner Bros. And as happened on the road leading up to Cloverfield, my excitement for The Dark Knight is lately fluctuating between really pumped and really jaded. I shall now sit and wait for the backlash to the backlash.

Add your comments

  • Xavier said

    A lot of people are burned by the heated race for the Democratic nomination for president… this at least provides some break from the monotony.

  • Ryland Walker Knight said

    What’s with that voice? Isn’t her voice different? I thought her voice was different. Ug. Well, this marketing team had to fuck up eventually, right? Of course it couldn’t stick to posters for the entire run up. Still, those posters that showed up in January were, like, so much cooler than this nonsense. Gosh.

  • John said

    What a pointless video clip.

  • monkey said

    what is the point of this???
    it looks like it was knocked up by some school kid for a project. i really do hope this is in no reflection on the real film and that this woman has had some serious acting lesson since.

  • Tim said

    Maybe she should have said hope 40 or 50 times.

    That’s all it seems is needed to get some people worked up and misty.

    This woman is the same one that made comments right after 9/11 about how America deserved what it got.

    The fact she could screw up a two minute bit isn’t that big a surprise.

  • Daryl said

    She is so ugly. She should be Harley Quinn because Katie is perfect as Rachel Dawes and perfect in the arms of Christian Bale’s Batman.
    Her acting is so lame it hurts my eyes and its so bad I shut the video down.

  • gwen said

    quite a pathetic video and her acting is dull. She convinces me more that she is Dent’s ho than a serious District Attorney as if the city is like Disneyland with no crimes and chaos cuz she is overreaching with joy.Maggie is too washed out for Bruce Wayne and this trumps continuity. I like the presence of Holmes and her chemistry with Bale and she’s a hottie. There I said it. Batman is a rich billionaire handsome playboy and we had the traditional hotties as his girlfriends. Hire a talented hottie or no more romance in Batman because its not really needed. This is not a lure for us ladies because Maggie is fug. Instead of swooning over the Batman romance in TDK we need pepto bismol.

  • Kip said

    Something is off when people are rooting for the Joker to kill off Maggie G. This blog is true. Maybe Im missing a spoiler that Batman is blind in this sequel because this chick is creepy. She is hideous and talentless and suitable for a butler not Bruce Wayne league. Im no fan of Katie but she leaps and bounds over this chick with the character and she is pleasant to watch.But I read Cruise is a little worried with his wife close to Bale,Ledger and Eckhart.

    Maggie hates America and thinks we deserve 9-11 makes me think she is the soulmate of Bin Laden not Batman.

  • Larry said

    disgusting

  • simonette alanes said

    6.Daryl, 7.gwen, 8.Kip and 9.Larry comments are all posted by the same girl, a 34 years old filipino immigrant, unmarried and repressed lesbian, which is obsessed with Katie Holmes to a pathological and dangerous level. Her name is Simy Alanes and she has over 100 aliases on IMDb as well as 25 on superherohype boards. She is pathetically trying to make it look as if Katie has a “fanbase” as Rachel Dawes and she’s trashing, defaming Maggie Gyllenhaal in a highly offensive way all over the net since she’s got the part that Katie was kicked out for. Simy alanes has wet dreams about Katie Holmes all nights and thinks and praises her on the net all days of her life since 3 years. She now since last year is also obsessed with Maggie but it’s a heinous obsession. When Katie was fired from Batman, her whole life was ruined and she became depressed over it and now her one goal in life is to visit all Batman related boards and blogs and spit her hate on Maggie.

  • madison said

    Batman’s new girlfriend is soooo gross.