Comments on: Too Much Viral Marketing? http://blog.spout.com/2008/04/30/too-much-viral-marketing/ Daily coverage of what is truly interesting in the film world Wed, 20 Aug 2008 16:02:57 +0000 http://wordpress.org/?v=2.6.1 By: Viral Marketing http://blog.spout.com/2008/04/30/too-much-viral-marketing/#comment-103818 Viral Marketing Fri, 06 Jun 2008 21:22:04 +0000 http://blog.spout.com/?p=2780#comment-103818 You are confusing creative advertising for Viral Marketing, this is not Viral Marketing you describe above. Viral marketing is P2P marketing ... the tedious stuff you describe above is just creative marketing. You are confusing creative advertising for Viral Marketing, this is not Viral Marketing you describe above. Viral marketing is P2P marketing … the tedious stuff you describe above is just creative marketing.

]]> By: O Linker, Where Art Thou? « Electricity & Lust http://blog.spout.com/2008/04/30/too-much-viral-marketing/#comment-94933 O Linker, Where Art Thou? « Electricity & Lust Thu, 01 May 2008 17:05:14 +0000 http://blog.spout.com/?p=2780#comment-94933 [...] Who else is getting a little fed up with viral marketing? [...] [...] Who else is getting a little fed up with viral marketing? [...]

]]> By: John Damer http://blog.spout.com/2008/04/30/too-much-viral-marketing/#comment-94930 John Damer Thu, 01 May 2008 16:48:51 +0000 http://blog.spout.com/?p=2780#comment-94930 Well, I know it's fun for a lot of people. Not me, though... I just think this stuff is tedious. "Go to your bookstore and count how many A's there are on the 156th page of Ulysses, then go to a record store and find out how many albums Raffi has released..." Ugh. About as much fun as doing a research paper. This viral marketing campaign is supposed to give The Joker a 'real world' presence and it harkens back to the Situationist International art movement, which is somewhat interesting, but I think this marketing campaign is way too laborious and gives people an opportunity to misdirect their time and energy. (And I say this full well knowing that I AM spending time leave a message on an internet comment board.) So, Warner Brothers publicity department: give it a rest. Well, I know it’s fun for a lot of people. Not me, though… I just think this stuff is tedious. “Go to your bookstore and count how many A’s there are on the 156th page of Ulysses, then go to a record store and find out how many albums Raffi has released…” Ugh. About as much fun as doing a research paper.

This viral marketing campaign is supposed to give The Joker a ‘real world’ presence and it harkens back to the Situationist International art movement, which is somewhat interesting, but I think this marketing campaign is way too laborious and gives people an opportunity to misdirect their time and energy. (And I say this full well knowing that I AM spending time leave a message on an internet comment board.) So, Warner Brothers publicity department: give it a rest.

]]> By: Xavier http://blog.spout.com/2008/04/30/too-much-viral-marketing/#comment-94926 Xavier Thu, 01 May 2008 15:53:05 +0000 http://blog.spout.com/?p=2780#comment-94926 Well, John, viral marketing campaigns seem to be a bit more fun. Not that that justifies it. Well, John, viral marketing campaigns seem to be a bit more fun. Not that that justifies it.

]]> By: Craig Kennedy http://blog.spout.com/2008/04/30/too-much-viral-marketing/#comment-94831 Craig Kennedy Wed, 30 Apr 2008 22:50:25 +0000 http://blog.spout.com/?p=2780#comment-94831 I've given it some though John, and no, you don't sound sanctimonious and scalding. Of course it helps that I agree with you. I’ve given it some though John, and no, you don’t sound sanctimonious and scalding. Of course it helps that I agree with you.

]]> By: John Damer http://blog.spout.com/2008/04/30/too-much-viral-marketing/#comment-94800 John Damer Wed, 30 Apr 2008 19:25:21 +0000 http://blog.spout.com/?p=2780#comment-94800 I'm going to sound sanctimonious and scalding here, but why is it that people are more willing to get wrapped-up in a viral marketing campaign for a fictional movie but not as willing to do other, more important things? I don't even mean staging political demonstrations-- I mean simple things, like volunteering? Jeez. I’m going to sound sanctimonious and scalding here, but why is it that people are more willing to get wrapped-up in a viral marketing campaign for a fictional movie but not as willing to do other, more important things? I don’t even mean staging political demonstrations– I mean simple things, like volunteering? Jeez.

]]> By: Craig Kennedy http://blog.spout.com/2008/04/30/too-much-viral-marketing/#comment-94794 Craig Kennedy Wed, 30 Apr 2008 19:05:32 +0000 http://blog.spout.com/?p=2780#comment-94794 This kind of thing always sounds interesting on paper, but I've never had the time or inclination to follow through with one. I've pretty much had it with all marketing whatsoever, viral or otherwise. Give me a teaser trailer, a creative one-sheet and tell me who made it and who is in it. Beyond that, it's mostly overkill. This kind of thing always sounds interesting on paper, but I’ve never had the time or inclination to follow through with one. I’ve pretty much had it with all marketing whatsoever, viral or otherwise.

Give me a teaser trailer, a creative one-sheet and tell me who made it and who is in it. Beyond that, it’s mostly overkill.

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