Speed Racer’s Suggestion: BlogNosh 05/06/08

By Karina Longworth posted 4 months ago

At the Risky Biz blog, Steven Zeitchik accuses the Wachowskis of “insidious” product placement in Speed Racer, altering the design of Speed’s helmet and the Mach 5 to subliminally invoke corporate partner McDonalds. “It may not be brand placement. It’s something much newer and trickier: brand suggestion.”
FILMMAKER Magazine’s website has published the essay by David Gordon Green from the liner notes of the recently-released Benten DVD of Todd Rohal’s The Guatemalan Handshake. His first impression of that film? “I had a queer anxiety in my stomach that in fact the movie was “too good,” or should I say “special,” like a retarded kid who is enchanting and liberating in his or her world view, destined for a conflict with the traditional culture.”
Movie viral marketing or fan fic? It’s too early to tell, but two G.I. Joe characters have started Twittering. GeneralHawk’s latest update: “Having a late lunch at Bennigan’s with Snake-Eyes & Alpine. Alpine says The Roots newalbum is, quote, ‘Dope.’” [Tipped by Kevin]

mcdonalds said 4 months ago
[...] and the Mach 5 to subliminally invoke corporate partner McDonalds. ???It may not be brand placementhttp://blog.spout.com/2008/05/06/speed-racers-suggestion-blognosh-050608/Your Letters: Can you eat a pack of biscuits and hardly notice? BBC NewsRe Why are girls fighting [...]