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Speed Racer Numbers Worse Than Estimated



Speed RacerIt may seem like a waste of space to beat this dead horse too heavily, but since we did devote time to analyzing why the bombing of Speed Racer is likely to have a detrimental effect on the future of the blockbuster, it’s relevant. Turns out, the film made even less money than Warner Brothers estimated––about 8% less, dropping its 3-day gross from $20.2 million to $18.6 million, and dropping the film from second place for the weekend, behind the unbeatable Iron Man, to third behind the flash-in-the-pan What Happened in Vegas.

What’s to account for the discrepancy? Apparently, when WB released their numbers on Sunday morning, they were estimating Sunday’s final take based on a typical weekend’s metrics, without accounting for the fact that this past Sunday was Mothers Day––ie: the single day of the year when parents are least likely to pander to their kids’ whines about going to see a hyper-active live-action cartoon. The other studios called bullshit, and by late Monday the real numbers came to light.

The real question is: why didn’t Warners foresee that Mothers Day was going to be a black hole for a film that apparently only appeals to eight year olds and contrarian aesthetes?

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One Comment

  1. Posted May 13, 2008 at 2:55 pm | Permalink

    Warner Bros. knew all about Mother’s Day and knew exactly what they were doing. 90% of all box office coverage comes on Monday and it’s not uncommon for studios to fudge numbers for estimates knowing full well that the actuals get relegated to back pages or no mention at all on Tuesday.

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