Not-Smart Competition. Trade Roughage 06/12/08

By Karina Longworth posted 1 year ago

Questions: Why are both The Love Guru and Get Smart––broad comedies that should have mainstream appeal, if they actually appeal to anyone––opening on the same day, and how is the competition going to impact each film’s box office? Answers: either because Paramount locked in a bunch of promo deals for The Love Guru before realizing how much wider Get Smart was tracking, or because Mike Myers didn’t want to change the release date; and badly.
First Run Pictures has picked up film critic Godfrey Cheshire’s personal documentary, Moving Midway. The film, through which Cheshire examines race relations and his own family’s plantation, will open in New York and then make the unusual move of going straight to a platform release in the South.
What Just Happened?, which just got its U.S. release date via Magnolia, will open the Karlovy Vary Film Festival on July 4.

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