The Train to ComicCon. Trade Roughage 06/13/08

By Karina Longworth posted 2 months ago

Walden Media is planning a huge blitz to promote their fall Bill Murray starrer City of Ember at ComicCon. The current plan is to “re-create the mythical city depicted in the film on a private two-car train that will transport 25 members of the media on a 2½-hour journey to the convention’s San Diego locale,” accompanied by the film’s director, screenwriter and producer.
Expect to be inundated with “Hulk Smash!” headlines on come Monday morning. Variety kindly suggests that The Happening “will likely play like a traditional horror film rather than a broad summer title”––read: $20 million opening––leaving the by all accounts imperfect but not that bad Hulk to reel in mid-five figures.
Sony Pictures Classics, the only studio other tha IFC to seriously stock their shelves last month at Cannes, has announced another acquisition: Palme D’or winner The Class.