At 30 seconds, the above clip is only one tenth of the film it’s teasing. But I guess we’re advertising short films now? I wouldn’t exactly call it a trailer, of course. More like those ingenius “watch the first five minutes of…” clips that help woo an audience for a movie that might not be tracking so well. However, giving us five minutes of Pixar’s Presto would be giving the whole thing away. So, here’s a little preview.

The thing I find more interesting than the idea that Pixar is bothering to sell us on its latest short (which will screen ahead of Wall-E in theaters) is the idea that Pixar seems to also be selling us on something else: Trix cereal. Doesn’t that rabbit in the film look exactly like the Trix rabbit? OK, maybe not exactly, but then that’s how this new “product suggestion” thing works. And considering we’ve already learned that Wall-E has admitted Apple product suggestion, it’s not very far-fetched to think that Presto does too.

I guess in a way the Trix rabbit fits with Pixar movies, because a lot of adults enjoy them. Is Disney trying to say: “silly adult moviegoers, animated films are for kids”? I doubt it. But are they at least trying to say: “buy Trix”? Perhaps. I guess yesterday when I Watch Stuff questioned the point of having a preview for a short and claimed we’re nearing the point of having commercials for commercials, the site missed the truth. We already have commercials for commercials, and that’s one right there at the top of this general mills, I mean post.