It may seem like I’m late to the party on this one, but I swear, I’m not––I saw the TV version of this CNBC story last week, so I knew that Nike launched a limited edition sneaker last weekend called Air McFly, based on the self-tying shoe that will apparently de rigeur for hoverboard flights in the very near future, assuming the very near future looks anything like Back to the Future 2. I knew that fans had been clamoring for the sneaker for years; I knew that there’d be great demand, but extremely limited supply. What I did not know, was that the shoe’s launch, at a single store in Santa Monica, turned into a some kind of fan fest, complete with lines around the block (some waited over 24 hours, according to HypeBeast) and a special appearance by Kobe Bryant, who arrived in a DeLorean (what, Michael J. Fox wasn’t available?) Photo evidence and related links after the jump; above, a video from last year setting the Air McFly lobbying campaign to song.

First, here’s the shoe, courtesy of HypeBeast:

Flickr user Self-Service has a full photo set on the event, including this pic of Kobe getting out of his BTTF themed ride:

The first edition of Air McFlys consisted of just 350 pairs of shoes. 14 of those pairs are currently for sale on eBay, with a starting price of $400 (expect to pay at least a grand for a pair signed by Kobe).

The shoe is a variant on the Hyperdunk, but skinned to match the colors of the pair seen in the film. The Hyperdunk, according to a Nike press release, was designed specifically for use by athletes in the Beijing Olympics.