Consider this WIRED story more than loosely related to yesterday’s back-and-forth on theatrical distribution, and maybe sort of possibly related to today’s rampant speculation on Che. At the Television Critics Association conference yesterday, vertically integrated movie mogul Mark Cuban announced that he’s going to start selling Magnolia’s theatrical releases on HDNET’s On Demand cable service––BEFORE they debut in theaters.

I *think* the news nugget here is that this reverse day-and-date roll out wil now apply to ALL Magnolia releases, because otherwise, it’s not really news at all––Cuban’s companies have experimented with this tactic before, and box office grosses would suggest that it didn’t work so well for Redacted. Unless it’s the Cuban-as-cowboy quotes––such as “Landmark is the only national theater chain that will support HDNet’s Ultra Sneak Previews” and “I don’t care what the MPAA does.” But then, that’s not really news, either.