Remember when trailers would name-appropriately trail the movie? Me neither. I don’t think anyone does. But occasionally trailers are still shown after the main feature. Back to the Future Part III was advertised at the end of Part II, and The Matrix Reloaded ended with a preview of The Matrix Revolutions. As next installments of cliff-hanging series, though, these sequels were like the old serials from which trailers received their name (in one of multiple explanations).
I suggest that previews of big movies starring the main actor of the film you’re currently seeing also follow this model. Why? Because after watching this teaser (boy does it tease right) trailer for next summer’s Terminator Salvation, which is showing with The Dark Knight and which stars TDK’s Christian Bale, I’m too distracted by my excitement for the nex season to fully concentrate on the blockbuster at hand. Wouldn’t it be better if Warner Bros. instead slipped this trailer in right before the Dark Knight credits with an announcement like, “you’ve just seen Christian Bale in The Dark Knight; see him again next summer in … ”
A roundup of favorite comments about the trailer itself (as opposed to its placement) after the jump:
Somehow I’m not worried about my Dark Knight experience being ruined by thinking too much about the next Terminator movie. But maybe that’s an extreme example.