Comments on: Casablanca’s Contemporary Marketing Campaign http://blog.spout.com/2008/07/31/casablancas-contemporary-marketing-campaign/ Daily coverage of what is truly interesting in the film world Fri, 27 Nov 2009 23:49:55 +0000 http://wordpress.org/?v=2.6.3 By: Doug Schumacher http://blog.spout.com/2008/07/31/casablancas-contemporary-marketing-campaign/#comment-109276 Doug Schumacher Fri, 01 Aug 2008 18:46:08 +0000 http://blog.spout.com/?p=3570#comment-109276 Hey Karina, Thanks for picking up the thread from Chris over at MMM. I'm the President/CD at Basement, and want to answer your question. Regarding selling Casablanca relative to 'Sex and the City' and 'Iraq War Film', all marketing campaigns, and not just movies, should be viewed relative to the competitive environment. People, and especially movie-goers, have options. It's key to try and figure out why they'll choose your movie over the others. That's all strategic work. Once we have the strategy down, then creating funny, or intriguing, or compelling marketing messages is how you make sure your message is seen over everyone else's. So for marketing campaigns, funny and practical is often an idea combo. Hey Karina,

Thanks for picking up the thread from Chris over at MMM.

I’m the President/CD at Basement, and want to answer your question.

Regarding selling Casablanca relative to ‘Sex and the City’ and ‘Iraq War Film’, all marketing campaigns, and not just movies, should be viewed relative to the competitive environment. People, and especially movie-goers, have options. It’s key to try and figure out why they’ll choose your movie over the others.

That’s all strategic work.

Once we have the strategy down, then creating funny, or intriguing, or compelling marketing messages is how you make sure your message is seen over everyone else’s.

So for marketing campaigns, funny and practical is often an idea combo.

]]> By: Chris Thilk http://blog.spout.com/2008/07/31/casablancas-contemporary-marketing-campaign/#comment-109274 Chris Thilk Fri, 01 Aug 2008 17:55:04 +0000 http://blog.spout.com/?p=3570#comment-109274 I get the sense it's supposed to be funny, but in a way that highlights just how ridiculous current movie marketing practices are. There's nothing that's more unimaginable than an R&B remake of "As Time Goes By" but that's exactly the sort of thing that would get proposed. I think what this presentation shows the best is the lack of faith marketers have in the intelligence of the audience. Most all of these ideas demean people's intelligence in some way shape or form. Basement created it to be tongue-in-cheek, I think, but the fact that so many of them are completely plausible speaks volumes about the state of modern movie marketing (madness). I get the sense it’s supposed to be funny, but in a way that highlights just how ridiculous current movie marketing practices are. There’s nothing that’s more unimaginable than an R&B remake of “As Time Goes By” but that’s exactly the sort of thing that would get proposed.

I think what this presentation shows the best is the lack of faith marketers have in the intelligence of the audience. Most all of these ideas demean people’s intelligence in some way shape or form.

Basement created it to be tongue-in-cheek, I think, but the fact that so many of them are completely plausible speaks volumes about the state of modern movie marketing (madness).

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