When your film is without official distribution, yet you continue to have screenings, it’s worth your while to make distinctly new trailers that advertise specific shows. This is apparently what the makers of Nerdcore Rising have done. The above promo was posted to YouTube this week in order to announce the music doc’s west coast premiere, happening this Saturday, August 30th, at the 2008 Penny Arcade Expo in Seattle.

Nerdcore Rising is one of the most entertaining films I saw at SXSW this year; in my review, I particularly applauded the attention paid to the hilarious fanbase of nerdcore hip-hop. Both the music genre and the documentary are as much about the fans as they are about the artists, which include nerdcore “godfather” MC Frontalot (seen in the promo with Nerdcore director Negin Farsad).

If you’re already planning to attend PAX this weekend, do yourself a favor and check out this movie at 4pm on Saturday. I’m sure there’s a lot of gaming to be had, too, but Nerdcore Rising is a big part of PAX. Not only has Frontalot been a staple of the expo since the beginning (he’ll be performing once again this Saturday at 8pm), the film prominently features PAX at its climax. Besides, one fan in the film describes the music genre as being “like playing Halo while getting a blow job from Hello Kitty.” No gamer could possibly ignore such praise as that.