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CRAWFORD Premieres on Hulu via B-Side

Karina Longworth
By Karina Longworth posted 8 months ago
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Crawford, David Modigliani’s documentary about George W. Bush’s adopted home town, becomes available today for free streaming on Hulu, with downloads to come via Amazon VOD and iTunes. Hulu is billing this as their first movie premiere, which hopefully is an indication that the site, a co-venture of super-mainstream media companies NBC and Fox, are prepared to showcase additional films straight off the festival circuit in the future.

The Texas company has become a name-brand over the past year or so for their film festival websites, which allow attendees to program their own schedules and rate the movies they’re seen, thereby allowing other attendees (and festival programmers, distributors, etc) to gauge a given film’s “buzz” in real time. B-Side has worked with festivals (Fantastic Fest, most recently) in the past to stream their films off of the festival’s own site, and has previously seen films from their Choice Indies slate premiere on IFC TV, before coming to iTunes.

But Crawford is, as far as I can tell, the first B-Side film to go directly from the festival circuit to a major onlie video portal. It looks like a smart move, not least because Crawford, unlike other Hulu features, is embeddable, and thus can easily serve as fuel for political blogs. Watch it above, or grab the code for your own blog here.

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