Seth Rogen & Elizabeth Banks In “This Is Not Sex” Directed By Tony Kaye from Mean Magazine on Vimeo.

It’s a tired gag, but filmmaker Tony Kaye (American History X) has fun with the “it’s not what you think” shtick and manages to make it work better than normal. However, whether it’s actually thanks to him or to the ever-lovable Elizabeth Banks and Seth Rogen is unclear. What is clear, at least, is that this promotional video for Kevin Smith’s Zack and Miri Make a Porno is probably too good for the feature film it’s linked to. Kaye is the one who should be releasing his eighth movie, while Smith should be the one making experimental non-commercials for him.

The other thing I have to say about any promotional materials for Zack and Miri is this: more Darryl Robinson! That man is comedy gold, and while the poo in the toilet joke in the trailers is funny, it’s mostly Robinson’s bits that have me interested in this movie. And I hate the idea of wanting to see another Kevin Smith flick after Clerks II, so for anyone to make this seem appealing to me is worth his weight in gold.