Ladies and gentlemen, a new meme is born: the literal version of the 80’s music video. This isn’t the first from Youtuber DustoMcNeato — his literal version of A-Ha’s Take On Me scored over a million views in three weeks. The above video is currently just over 100k.
The success is no surprise. The videos follow a well proven formula for viral video success. Take a simple concept that produces both absurd humor and a sense of “why didn’t I think of that?”, combine it with catchy music, keep it around five minutes or less, and you’ve got a viral hit on your hands. If you don’t believe the formula is that simple, go back and re-watch: OK Go - Here It Goes Again, Evolution of Dance, Daft Hands - Harder, Better, Faster, Stronger, Crazy Indian Video… Buffalaxed!, and I could go on.
I’d like to see DustoMcNeato milk this a little longer, but move on once the imitators start coming in droves. 80’s music videos work pretty well, but what about song and dance numbers from classic Hollywood musicals? Some of those are even more absurd than a chimp in a library.
Gold! Thanks for that.