The leaves are turning, the air is crisp, it could only mean one thing: the time is now for the best Simpsons episode of the year, The Treehouse of Horror Halloween Special. They’ve done a good job this year of building buzz, especially around the portion of the episode that spoofs Mad Men. The episode airs Sunday, November 2, and 8 pm on Fox.

In the above video we get a glimpse of the segment’s title, How to Get Ahead in Dead-Vertising. This is fantastic news: it means that the piece will be properly ghoulish, and it also means that it may not be only an homage to Mad Men, but also to the classic 1989 advertising satire How to Get Ahead in Advertising. In that film, a successful ad executive suffers from a horrible boil on his neck. One day he wakes to find that the boil has developed into a face, which becomes his evil alter-ego. I would love to see that scenario played out with Homer on the Madison Avenue of the 1960’s.

This also gets to the point of why The Simpsons Halloween episodes are always the best: there are way more movie references than usual. I was an obsessive Simpsons fan as a kid, and the Halloween episodes alone upped my pop culture literacy by several notches. The segment based on The Shining is a favorite of mine, and the Frankenstein spoof where Mr. Burns’ head ends up grafted on Homer’s shoulder gave me nightmares for weeks.