“Well everyone has a blog now” might be a popular thing to say, especially among those who would warn lifestyle product makers not to run ad campaigns that are mildly insulting to their core consumer base. But it’s not exactly true. Whether you’re talking about blogging, contributing to Wikipedia or most anything else in the social media space, there’s a small percentage of people who actually create content versus those that are reading or otherwise consume it.

If you’re looking for way to easily explain this to your boss, co-workers, clients or anyone else you can’t go wrong by pointing them to the new resource site from Jake McKee: 90-9-1. It’s meant to easily explain how 90 percent consume and nine percent edit but only one percent create.

That rule applies here at Spout just as much as it does anywhere else on the web. But if you’re already creating content in the form of movie reviews on your own blog you can easily import them via RSS into a filmblog on Spout, reviews that are then added to the movie’s detail page, adding to the community-driven picture of that movie. Visit your Weblog Settings page for details on just how to do that.

Anyway, back to Jake’s site, I’d highly recommend checking it out. Personally I’ve downloaded that pyramid graphic and will be pinning it up to remind me of just how this world works on a regular basis.