One thing you have to love about the fanboys, they’re always a glass-half-full kind of people. Whenever one of their beloved movies gets ripped apart by critics, they point to the box office results with pride. Critics are meaningless, they remind us, because Transformers and the Pirates of the Caribbean sequels and the Star Wars prequels made so much money. And now, with their Watchmen having received both mixed reviews and a relatively disappointing opening weekend, they’re still defending its success to the end. Drew McWeeny of HitFix said it best in a Tweet this morning: “Box-office talk is absolute death to me. I just don’t care. It got made. I liked it. I win.”
McWeeny may not exactly be the king of the geeks, but he does inadvertently represent them today. Because whether or not Watchmen has technically underperformed (or “failed” in any way) should not be their concern any more than the negative reviews (or our list of reasons claiming the comic adaptation is unnecessary). But if they are going to use the defense that the box office doesn’t matter, they aren’t allowed to celebrate grosses this summer when Transformers: Revenge of the Fallen receives bad reviews yet still has a strong opening.
More on the debate on the topic of Watchmen’s success or failure after the jump.
Glass Half-Full:
I think comic book geeks and other well-read folks who revere the graphic novel — and rightfully so — forget that Watchmen is not a brand name in the world at large. And it’s 163 minutes long. And it’s rated R (and I’ve heard some anecdotal evidence that some theaters were going out of their way to exclude the underage and unaccompanied). So we’re not exactly talking about Spider-Man 3, here.
Watchmen, based on a comic book that only the hardcore had even heard of, had a bigger three-day weekend than Superman Returns. It had a bigger three-day weekend than Batman Begins. Heck, Watchmen has the second biggest DC Comics three-day opening weekend of all time, behind (obviously) The Dark Knight.
We’re pretty sure that this visually striking sequence is the best marketing tool that’s available to Warner Bros. at this point; if they decided to officially release and heavily promote this video over the course of this week, you can bet that it would pique the interest of droves of non-fanboy types who avoided the film on its opening weekend.
Glass Half-Empty:
Watchmen did take a fairly massive Friday-to-Saturday-to-Sunday tumble, which is admittedly worrisome. And having seen the film I’m pretty confident that word of mouth will not carry it along. Not because it’s bad, necessarily, but because it’s not particularly “crowd-pleasing,” and rather inaccessible to the uninitiated.
It opened below Twilight and Fantastic Four. No bueno. It’s going to have to scramble to hit $200m domestically and the darker fare doesn’t usually attract international audiences as well. Take Dark Knight for instance. It only made $15m in Japan, where Spider-Man cleared $50m.
When is a solid opening still a disappointment? When it comes attached to “Watchmen.” After the legal battles, the fanboy hype and the boxoffice hopes, the pic came in with a $55 million opening — pretty decent for an R-rated March movie … but not that decent when you consider nothing opened against it and it was on 3,600 bloody screens.
The non-stop barrage viral marketing wasn’t enough to push Zack Snyder’s latest past his previous March opener, 300, which had no viral marketing except the promise of some dudes fucking some other dudes up and someone getting foot-pushed into a hole. Now we know what brings in the crowds.
It got overhyped because the fanboys love the novel and drive a lot of the chatter. The problem was, the fanboys showed up, but didnt bring very many with them. The watchmen never had a cartoon series to go with it, its not aimed at mainstream culture. here’s some context.
http://www.newsy.com/videos/watching_the_watchmen/
Personally, I thought the movie was pretty good and I didn’t read the graphic novels. Not all reviews have been negative for this movie, I saw a video that gives different perspectives from many media sources around the nation. It’s pretty interesting.
http://www.newsy.com/videos/watching_the_watchmen/
I thought the movie was decent, but not what I expected. I had not read the comic book prior to seeing the film. I have a full review of this movie at my blog. Please check it out and let me know what you think.