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SXSW at Home with IFC Festival Direct

SXSW at Home with IFC Festival Direct

Kevin Buist
By Kevin Buist posted 7 months ago
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Both a huge party and something of a petri dish of American independent creativity, SXSW is steadily becoming an invaluable stop on the festival circuit. The Austin festival is also the forerunner of a whole slew of American festivals that are proud to be far from New York and LA, and more importantly, far from Park City. So it’s no surprise that the festival would break even more ground in the decentralization of the independent film experience. This year, SXSW and IFC have teamed to offer five films on-demand via IFC Festival Direct, allowing viewers at home to see festival premieres on the same day the play for Austin audiences.

For a midwesterner such as myself, this is tremendously good news. The elephant in the room when talking about any artwork is always access. Who is it for, and who can actually see it? For many, entering the current discussion surrounding independent film is simply an economic impossibility. SXSW is very friendly toward the average-Joe or Jane attendee, especially compared to many other festivals, but a plane ticket and a pass are still a serious expense. It would be easy for the festival organizers to pay lip service to the idea of creating an event for more than just the elite, and then do nothing about it. Instead, they deserve a tremendous amount of credit for actively attempting to engage people who want to attend the festival, but can’t.

That said, the “festival at home” experience is far from flawless. Despite the fact that I’m pretty close to the ideal candidate for this type of thing, I don’t have the right kind of cable package required to see on-demand movies. I’ve often considered anteing up for better cable just for IFC, but for the most part a high-speed internet connection and Netflix subscription keep me occupied, and they are a big enough chunk of my monthly budget. So while audiences can technically watch these festival films anywhere, there’s still a large barrier to access, and it still comes down to cost. So I spent the weekend calling up friends, interviewing them about what kind of cable they have, then sheepishly asking if I could invite myself over to watch a few movies. Luckily, I have gracious friends.


On Saturday Paul and I went over to his mother’s house to watch Joe Swanberg’s latest film, Alexander the Last. A few business items: Paul is the same Paul with whom I co-host FilmCouch, Spout’s weekly podcast. Also, Spout has collaborated with Joe Swanberg in the past; he and Ronald Bronstein produced an original web series for us called Butterknife, and they provided video coverage of the 2008 Sundance Film Festival. If you’re familiar with Joe’s work, talk of creative cross-pollination comes as no surprise. His productions are intimate affairs made by an ever-expanding group of collaborators. SXSW has played a key role in these collaborations, both by embracing Swanberg’s work (this is the fourth film he’s premiered there), and by providing an atmosphere in which artistic pretense is rejected in favor of sharing passions over beer and BBQ.

For me, the SXSW premiere of Swanberg’s previous film, Nights and Weekends, was like an unintentional social network meet-up. I began chatting with the folks around me and recognizing name after name. One person writes for this blog, another guy was the DP on this other movie I saw yesterday, and on and on. Watching a Swanberg premiere at Paul’s mom’s house, on the other hand, was a wholly different experience. As the opening credits rolled, we did find ourselves playing mumblecore bingo, picking out names we recognized. But as the film got underway it was much easier to focus on what was on screen. Even easier, perhaps, than if Joe were sitting two rows in front of me and I were wondering which party to go to later.

I’ve often wondered if Joe’s films work as social events more than as actual movies. But I was pleasantly surprised that Alexander the Last still gave me plenty to chew on. The film follows an ensemble of young actors and musicians dealing with temptation, and struggling with how to portray sex and all that goes along with it, while keeping their relationships and themselves intact. The film certainly feels autobiographical, at least in its themes. It’s evident that this is the product of a somewhat insular community of artists, but that subtext doesn’t detract much from the work itself. Seeing the film in a living room adorned with a lacy Victorian pastiche –– complete with Paul’s mom walking in during a pretty explicit sex scene –– helped confirm that Swanberg’s films do work on their own, thousands of miles from the hip little bubble they’ve created.

On Sunday I crashed another friend’s place for a double feature of Three Blind Mice and Zift. Three Blind Mice premiered at Toronto this past fall. It’s written and directed by Matthew Newton, who also plays one of three Australian naval officers on their last night home before redeployment. Newton glows with mischievous energy on screen, bouncing between darkly comic disasters. The film could have handled its emotional weight with more skill, but it’s still a nice example of a filmmaker taking stock of the emotional effects of war without dealing directly with its politics. While Three Blind Mice would certainly be fun to see at the festival, it loses very little when translated to the small screen. It strikes me as a film that could enjoy a healthy life through on-demand and video even without the boost of the IFC Festival Direct co-premiere.

Zift, on the other hand, felt out of place on the small screen. The film, produced in Bulgaria, is an arty, Eastern Bloc take on conventional film noir. The production value was a little spotty, and despite being in black and white, the lighting was rather flat. It had its moments, especially a gritty noir twist at the end, but I couldn’t help but feel that it would have played much better in a crowded midnight screening, where elements that are cool and weird for their own sake can thrive off of excitement from the audience.

Overall, IFC’s Festival Direct is a great step in the right direction. For all the talk about how the internet is forever changing the face of independent film, relatively little has been done to push initial distribution to the scope the web allows. This leads to my one suggestion about how this experience could dramatically improve: let users pay to stream on-demand content online, not just through cable. Seven dollars per film is perfectly reasonable, but many indie film fans don’t have the requisite expensive cable packages. The internet, on the other hand, is far more ubiquitous. Netflix, Amazon, and iTunes have all devised ways to securely stream movies; how great would it be if we could stream them the same day as their festival premiere?

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  • Noralil Fores said

    I second this suggestion with a very big, happy heart. While I do always love the experience of being in a theater, there’s something to be said for progress and access and using press when a filmmaker has it.

  • sleestakk said

    When I saw your original tweet about this I was unaware that one could watch via OnDemand. Not a great job promoting this feature, IFC (and I subscribed to your newsletters!). Anyways, I checked it out over the weekend and was disappointed in the lack of films available. Was hoping for at least a couple of the buzz films everyone tweets about. But no. Considered buying one but wasn’t as familiar with the choices and decided I should research a little more before throwing $7 for what will be a terribly compressed and visually unsatisfying viewing. OnDemand was pretty good at one time pre-compression. Now it’s almost unbearable to watch for many films. Nice write up. Paul’s mom… good stuff. haha.

  • Zack McGhee said

    I totally agree. My partner and I actually ditched cable, and this and “Big Love” are the only things I miss that I can’t get through an antenna, Hulu, Netflix or iTunes. An online option for both IFC First Take and Festival Direct would be great.

  • Jane said

    Can I be honest here? I think this is a terrible move that is being employed by scared and exploitative distributors. Instead of taking the time and money to do a traditional rollout (this would mean making better acquisition choices), letting windows, word of mouth and reviews do their thing, they are telling filmmakers that the “festival run will be their theatrical.”

    What’s not being said is that while this very handily lets them off the P&A and advance money hook, and while it props up the festivals, it does nothing positive for the filmmakers. Nothing. Th filmmakers lose out on advance money that they desperately need and deserve, press, (because let’s face it, festival press is mostly industry oriented and often doesn’t reach a wider audience), and the simple time that lets small films build an audience. Companies like ___ and ___ pay very low advances for VOD titles, refuse to guarantee DVD releases on most of their titles (but demand the rights), and refuse to have transparency with their revenue figures.

    But the biggest issue is that most of these titles, without having the theatrical and critical push behind them, will just be names and one-line synopses that the average viewer will not know anything about - and that’s IN the households who have the cable access in the first place, as Kevin points out. I don’t know about you, but my DVR is already full of free shows that I tape but don’t have time to watch. Why should I pony up $7 for a movie I’ve never heard of? I won’t. That’s basically two netflix, and on there at least I can read a longer synopsis and reviews.

    This is a bad move for filmmakers. Of course, nobody really know what the download figures on these VOD titles is. Why is there no transparency?

    If your film has an audience and you know how to reach them, try to carve out a theatrical window. If you have to do a very limited theatrical yourself, it’s probably worth it. But in that case the distributor should recognize the investment and adjust back-end splits as a result. But will they?

    In the example above, I can see where IFC and SXSW benefit. But can anyone tell me how the filmmaker benefits?