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Robert Greenwald: “No distributor moves at the speed of YouTube.”

Karina Longworth
By Karina Longworth posted 8 months ago
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In today’s New York Times, Brian Stelter talks to muckraking filmmaker Robert Greenwald about his latest project, Rethink Afghanistan, which Greenwald calls “a real-time documentary.” Greenwald has posted the first two of five parts of the documentary on the Rethink website and is currently in Afghanistan shooting more; eventually, the video blogs will be “stitched together” into a full-length film for potential festival play, DVD release, and even theatrical distribution.

Greenwald says speed is his primary motivator for releasing his works in progress to the web in this way; with President Obama somewhat quietly escalating the war in Afghanistan, Greenwald (who titled the first chapter of Rethink “More Troops + Afghanistan = Catastrophe”) is hoping his film will impact policy. On the Rethink website, he’s already obtained over 36,000 signatures to a petition demanding congressional oversight hearings on Afghanistan spending, in the name of creating “a national conversation to address the many questions surrounding this war.” The YouTube comments on the first chapter would suggest that the film is already making it possible for that conversation to take place amongst the rabble, and at a surprisingly high level of discourse for the video sharing site.

One issue that Stelter and Greenwald don’t address is the fact that Greenwald is at liberty to work this way only because he has a massive grassroots base already built, and its members are already online, and he doesn’t need film festival accolades to raise his profile, and theatrical release for his films is an afterthought. Does the collapsing of distinction between online video and feature filmmaking become less significant when it’s simply a question of finding your audience where they live? Is this a model that any other name brand documentarian would be willing to play with at this point?

I’ve embedded the first part of Rethink Afghanistan after the jump; Greenwald is also Twittering from Afghanistan, natch.

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  • Luke said

    Quickly becoming a fan, thank you Karina.