This is interesting: Variety reports that I Love You Phillip Morris, a comedy in which Jim Carrey plays Ewan McGregor’s boyfriend which debuted at Sundance and shocked people who get shocked easily by leaving without a distribution deal, has been picked up by Consolidated Pictures Group in advance of its premiere in the Director’s Fortnight at Cannes.

Consolidated’s Randall Miller and Jody Savin had an indie hit last year with the Miller-directed Bottle Shock, another title that premiered at Sundance but didn’t land an ideal offer there. According to a profile in Screen, after self-distributing Miller’s film the duo teamed up with Bottle Shock releasing partner Freestyle Films as well as the company formerly known as Leonidas films and, armed with equity financing, sought “to do for other peoples films what we did for Bottle Shock.”

Of course, some people might say that a Jim Carrey comedy shouldn’t need the lo-fi, grassroots treatment that netted Bottle Shock a whopping $4 million at the domestic box office. But those people probably haven’t heard that the sky is falling, we’re all going to die, and that the only recourse is to take refuge under new models and to set expectation bars low enough that they can be easily cleared.