After yesterday’s look at misguided viral marketing, it’s actually refreshing to spotlight a teaser trailer, especially one that presents us with nothing of the movie its advertising. Really, this is all we could ever need as far as marketing goes for Toy Story 3. We’ve got an enjoyable skit featuring all the familiar characters, a release date and, most importantly, no spoilers. I’m guessing this teaser is being shown with screenings of Up, which means it might actually be 3D where applicable. And that makes me excited, knowing we finally get to see our favorite animated toys in this format. Can anyone verify, and tell us what it’s like to see Woody, Buzz and the rest in 3D?

Take a look at what the rest of the web is saying about the trailer (and watch the thing) after the jump:

• Alex Billington at First Showing thinks the teaser works perfectly:
  

  This is a true teaser trailer, the kind we haven’t seen in a long while, where all it really shows is the title. But, it is great to see all our favorite toys back in action. Glad to see that rivalry between Woody and Buzz is still going strong, as that’s always where most of the great moments in the Toy Story movies come from.

• Monika Bartyzel at Cinematical would have been happy with just an audio teaser:
  

  Watching them make the sign, we get a quick rundown of all the awesome characters, from Wallace Shawn’s almost-inconceivable Rex the Green Dinosaur, to John Ratzenberger’s lazy Hamm the Piggy Bank to Joan Cusack’s wild Jessie and Don Rickles’ back-breaking Mr. Potato Head. Man, I love these guys. The animation might be good and all, but it’s the voices that always got me.

• Quint at Aint It Cool News is happy as a three-eyed alien squeeze toy:
  

  Not only does this trailer instantly make me wish it was next summer, but it calms any fears I had that we’ve moved on from TOY STORY. Seeing Woody, Buzz, the army dudes, Rex, Jessie and the rest of the toys together again, hearing Rickles, Hanks, Allen, Cusack et al instantly brought me back into that world. I am so damn excited for this one…As the aliens say… Oooooooooooooooooooooooo….

• Helen O’Hara at Empire prescribes this if you’re feeling blue:
  

  This teaser trailer for Toy Story 3 should be marketed as a cure for depression. If you’re having a bad day, if the weather isn’t sunny wherever you are, may we recommend this as a pick-me-up, like slipping into a comfy chair or sipping a pina colada on the beach.

• Ryan Adams at Awards Daily would rather watch this than most movies:
  

  It’s Pixar’s world; we just wish we could live in it. With this summer’s Up mission accomplished, and before we can say, “Next!” the new teaser for Toy Story 3 appears…This teaser squeezes more cuteness out of 43 seconds than many movies manage in 2 hours.

• Neil Miller at Film School Rejects believes Pixar can do no wrong with this:
  

  Right on the heals of releasing their 10th (and according to my review, one of their best) film Up this weekend, the folks at Disney/Pixar have released the first teaser trailer for their next great adventure, Toy Story 3…can we really blame Pixar for going back to the well and rekindling the great friendship story between Buzz (Tim Allen) and Woody (Tom Hanks)? After seeing Up this past week, I would contend that we shouldn’t really question anything that Pixar does, ever.

• John at The Movie Blog goes further to foresee this as the final chapter in a great big masterpiece:
  

  As silly as it may seem to say, if Toy Story 3 turns out even half as well as Toy Story
  1 or 2 did (an with Pixar behind it, why should we expect it to be anything less than brilliant) an argument could be made that Toy Story will have to be considered amongst the greatest trilogies of all time. Think about it.

• Russ Fischer at CHUD.com recognizes why the teaser works and has a question about something in it:
  

  It’s cute and perfectly in the Toy Story vein…and in front of Up might seem like sort of a throwback. But people like throwbacks, and a lot of the audiences that will be watching Up will just be hitting the nostalgia phase with respect to Toy Story, so this is perfect timing.

  One question: we see the Slinky Dog previously voiced by the late Jim Varney, but don’t hear him. Who’ll voice him this time?

• Brad Brevet at Rope of Silicon doesn’t share in our excitement:
  

  I am surprised to see all the fuss over this teaser trailer for Toy Story 3 considering it doesn’t exactly reveal anything. We all knew it was coming out, but I guess the nostalgia factor has kicked in with a lot of folks.

• Mark at I Watch Stuff also seems to be a bit worried:
  

  In a futile attempt to keep up with the Shrekses, Pixar will be releasing Toy Story 3 in theaters June 18, 2010, and, now attached to Up, there’s the following teaser trailer for the sequel. Keep the dream alive that sentient playthings are conspiring behind your back

  Man, I hope Woody and Female Woody don’t have wooden children now, because I don’t know how that would work.

Now, let’s take another look: