Leave it to Michael Bay to turn something already big into something bigger. No, I’m not talking about the “life-size” IMAX version of Optimus Prime. I’m referring to the gap between critic and general audience tastes, often referred to as the “critic-audience divide.” We’ve already seen it get worse this year via terrible yet popular movies like Paul Blart: Mall Cop, but given the $201.2 million grossed by Transformers: Revenge of the Fallen over its first five days, we film writers are feeling the coming apocalypse soooo much more. Remember how last year we thought The Dark Knight made so much money so quickly due to the fact that reviews were so great? Eh, that probably wasn’t the truth after all.
Of course, a success like Transformers 2’s doesn’t exactly prove critics are worthless, only those who function simply as a thumbs up/thumbs down sort of recommendatory guide. Plenty of critics should continue to be worth reading if they’re otherwise good reads and create or allow for discussion without merely saying a film is good or bad. One of my favorite kinds of critic, for instance, is the kind that may turn me onto a film despite him/her having disliked it, as some scathing reviews of Transformers 2 have almost done.
A reader commented on my previous post about Transformers 2 with the claim that all our negative reviews helped the movie be so successful. If that’s the truth, maybe we should start using negative psychology and trash the great little films we really love. Or, we can just stop worrying about the majority audience liking different things as us and enjoy all the death threats we get from mainstream moviegoers when we disagree with them. Isn’t it often better for our sites’ traffic to stir up contention anyway?
Oh well, here’s another crop of critical whinery after the jump:
We knew the reviews would be fetid. And we knew the box-office would be smashing. But we didn’t know the box-office would be this good and the reviews this bad…[so] we came up with a little measuring tool to gauge just how much audiences disregard critics on a given pic. We call it the Fool-ometer, and it quantifies the gap between audience and critical approval.
It’s a simple formula. To come up with a Fool-ometer score, we took a film’s opening weekend and compared it to its reviewer approval (we used Rotten Tomatoes). So a blockbuster that was well-reviewed, like “Iron Man,” scores in the range of a 1 — in that case, the $98 million it earned opening weekend is just about one time the the 93% of critics who approved. That’s the sort of number you want. “Dark Knight” is slightly higher, but that’s mainly because it earned so damn much.
…the runner-up position in my book goes to Revenge of the Sith, the final and most futile attempt from clumsy director and tin-eared writer George Lucas to create a prequel trilogy to match the myth-making spirit of the original Star Wars saga he unleashed in 1977. I’d still watch Sith five times than endure another five minutes of Trans 2. But that’s just me.
It’s just a goddamn shame that “It doesn’t look good, but I’ll see it anyway,” is worth so much more in box-office dollars than: “That looks amazing, and I’ve heard great things. Maybe I’ll see it on DVD.” What the hell is wrong with this country’s mindset? There are a couple million folks who only venture out of their house once a year to see a movie, and they’ve decided that Revenge of the Fallen was the one movie worth seeing.
I’m mad that folks in middle America are giving a free pass to all this outrageousness when they didn’t give a free pass to Indiana Jones 4 or these other movies. There were people bitching and complaining about that fridge-nuking, and about Watchmen and Terminator Salvation and other movies for all kinds of things, and to various degrees these movies took a hit at the box office as a result – not so much in the case of last year’s Indiana Jones movie, but definitely with these other two.
I think TRANSFORMERS 2’s record-shattering opening over the past 5 days has, at the very least, proven one thing: when it comes to summer “blockbuster” movies, film critic reviews don’t matter for shit!!…it seems as though “regular audience” members (you know, those who actually matter!!) could care less, and just wanted to check out a film offering some uber-escapism.
Well, don’t we all feel a little silly. Transformers: Revenge of the Fallen, the movie that received the most hysterically negative reviews of 2009 opened to by far the year’s biggest numbers…I hope everyone is looking forward to Transformers 3, where Autobots will discover fart jokes.
I’m sick of this notion that movie critics don’t like to have fun. Like any broad accusation, it’s pure cop-out, especially when founded on the basis of but a handful of films, as is usually the case. Though a minority opinion in my circles, I liked the first Transformers…Transformers: Revenge of the Fallen is to its predecessor like a medieval torture chamber is to a playground, but that won’t keep many from swallowing it hook, line and sinker, quickly and indiscriminately…I mourn the volume of human life being wasted on this thing. If the film makes $100 million this weekend and tickets cost $10 a pop, that’s ten million viewers and a total of twenty-five million hours, not including previews, travel and the time spent earning the wasted money. If the average person lives to be 75, that’s 38 lives. This seems to me a crime…
I have to admit that if Transformers: Revenge of the Fallen had out-grossed The Dark Knight, I would have found it very depressing. Hell, it still kind of bums me out that a movie with almost zero coherence — but plenty of action — got so damn close. Surely no one out there thinks that TF2 was better than Dark Knight, right?
Transformers: Revenge of the Fallen grossed $112 million this weekend, which isn’t the saddest or most surprising pop culture story of the past week, but still…
Right. Like you have to guess who sent the press such “notable facts” from inside Paramount — the same studio, of course, which Bay infamously scolded via e-mail for neglecting Fallen while Star Trek took top marketing priority. Naturally the same LAT excerpt wound up posted this morning on Bay’s own Web site, its last sentence bolded for emphasis like a middle finger to critics, Paramount and anyone else with the slightest lack of faith in him or his masterpiece.
…critics, with their delicate sensibilities and fragile egos, choose to insult the audience. Choose to insult their own readers. They insist this movie is so bad that anyone who goes and watches it is an idiot. An idiot. Well, my friends and colleagues, at least 70% of the people who walk out of Transformers walk out of it with a big smile plastered on their faces…In the end, the joke is on you. You think you’re big and bad and important, but the box office shows the truth – you’re just an asshole with a microphone. So shut the fuck up and let me watch these robots fight each other or I’m going to transform past my boiling point.
Critics are obviously scratching their heads, but Bay is laughing all the way back to the bank and Paramount shareholders are probably pleased as punch. It’s a bit sad that a spectacle this dumb is rewarded so well, but it’s not like any of us weren’t expecting it.
Here’s the deal, audiences were going to see this no matter what. Reviews only helped raise the awareness. Good or bad, it didn’t matter…They are merely a tool for awareness and conversation starters. Critics see a movie, audiences see a movie and the film is discussed and its place in history is decided down the line.
Sorry, but you guys are hypocrites/missing the larger point. To paraphrase a line from The Simpsons: “If you stop paying attention to it, it goes away.”
Journalists and critics all over keep giving a blockbuster with an eight-figure publicity budget even MORE free publicity on their site or in their publication. And then you all sit there wondering how a terrible film did such great business.
Here is what I think. It isn’t hard.
People liked Transformers 1. They got sweet robots, explosions, Megan Fox, and a whole lot of fun, with some humor sprinkled in.
Transformers 2 uses the exact same formula but since it has a much bigger budget there are more sweet robots and explosions.
It doesn’t take a genius to see how worthless the critics are when it comes to something like this. I remember the positive reaction to Transformers 1, which pretty much went like this:
“I expected it to be dumb, but I didn’t expect it to be such fun.”
I saw it on iMax and I will see it again on regular theater. I wanted it to be a bigger budget version of Transformers 1, and I got exactly what I wanted.
i’m not a critic and the movie was probably worst movie i saw all year. and so what it made 200+ mil? i’m not getting any of that cash. the amount is totally irrelevant to anyone that wasn’t involved with the movie.
The fact that a film like this would make that much money and might make a shitload of money makes me wish I could commit a mass suicide in order to have people to stop watching this dreck.
Its one thing to have an opinion about this movie and shoot it down and say whatever you like about it. But the Critics are pretty much saying that the general Audience that Liked the film of such a loud movie and obnoxious story line blah blah. They are almost saying that we as the Audience who liked it have brought the Movie Goers Taste to an all time low. Come on! Its an opinion. Most enjoyed it and some didn’t. They are putting all this emotion behind their words, State your opinion and shut up. As far as comparing ” The Dark knight” and “Transformers” There is no comparison besides the money. 2 diff kinds of movies so shut up about it!! GOKINSMEN makes a really good point. I mean I am glad its making a lot of money but the critics are shooting themselves in the foot. The more they talk weather its Negative or Positive the more attention brought to this film the more it makes. Say the word Transformers in a group of people somebody’s gonna say ” We should go see that” Its the way of life.
Thanks for putting this together.
I think that with all the assumptions being made that critics are whiny, pretentious and out-of touch, there are also many assumptions being made of audiences. Chiefly, that they are too stupid to know the difference between a good film and a bad. I guess I’d just like to wait and see how it fares next weekend.
I’ve heard a lot of word of mouth from friends of mine (friends that don’t spend all day reading film blogs or listening to podcasts or that really critcally think of film at all) that TF2 was pretty bad. It seems to me that when a film like this comes along, it’s an event. Watching it is viewed almost as an obligation. That doesn’t mean, however, that it will continue to perform as well.
It seems that critics are so passionate about this because TF2 makes a grand point. While ‘The Dark Knight’ showed us that a truly remarkable film can do great box office, TF2 shows us the exact opposite. The fears that TF2 will make bank are founded ones. The general moviegoing populace doesn’t realize that their ticket sales are votes, and if the studios get enough votes, they will keep churning out filth and bile. The general moviegoing populace just knows that they need to go see the new ‘Transformers’ movie because that’s what everyone else is doing.
My generalizations stop there, though. I think that people (sort of) know crap when they see it. Otherwise, ‘Wolverine’ wouldn’t have dropped off a financial cliff after word of mouth got around. I just hope I’m right. Otherwise, the studio execs will see dollar signs in the baffling plot and humping jokes of TF2.
For my part, I feel guilty for having seen it. I haven’t seen ‘The Brothers Bloom’ yet but I spent my money on this - and Terminator, and Wolverine. Because that’s what all my friends were doing. I know that I’m part of the problem.
“The general moviegoing populace doesn’t realize that their ticket sales are votes, and if the studios get enough votes, they will keep churning out filth and bile.”
I realize that, and I plan on buying another ticket to TF2. Thanks for reminding me!
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I think critics are missing one important thing. This movie is of its own acion genre. I have seen tons of sword fights, space ships, matrix like fist fights, car chases, gun battles, and yes, super heroes too.
However, I have only seen giant robots that can transform realistically into a car once, and that was in 2007. And that was really cool.
And since no other movie has been able to do that except the sequel. I watched that too. And did it deliver? Sure, because I got to see even more robats that can transform duking it out.
In that sense, the transformers series visually is pretty unique as an action series. Its got no competition! Which other action movie can give me giant transforming robots other than transformers?
Most people who see a film opening weekend will not have read any reviews, nor heard much word-of-mouth. People line up to see these “event pictures” because the marketing has built up such tremendous inertia.
TF2 matched the marketing inertia of Dark Knight, but will probably drop precipitously given bad reviews, word-of-mouth. If it does, that seems like a validation of the effect of critical response on the portion of the audience who actually cares about critical response.
I don’t think many people who line up for an event picture are too concerned if the movie is good. It’s a visceral thing, to let yourself be immersed in the pervasive branding - toys, games, energy drinks. There’s an excitement to that which is wholly different from the experience of watching a good movie.
what a shitty ass movie http://yovia.com/blogs/stevenmeyerjr/
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in transformers 3, they should have omega prime. Don’t you think?
I’m an indie film fan and filmmaker who saw Transformers 2 on opening day. It’s a “bad movie” in terms of story and originality. But it’s still fun. It’s simply a spectacle that delivers about $10 worth of entertainment. That’s where critics have missed the boat.
Alien vs. Predator also got terrible reviews when it premiered. So I avoided it, only to rent it a year later on DVD, when I found myself saying, hey, this film is some damn good fun–wish I’d seen it with a big, dumb audience in a theatre. If you like monster fights, if you like robot fights, if you like big dumb special effects, you’re going to enjoy these movies.
The sold out audience at the Transformers 2 screening applauded at the end. Friends have told me the audience applauded when they saw it too. That’s gotta tell you something.