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I Hope They Serve Beer in Hell Trailer is Awful. Today in Film Bloggery 08/04/09

Christopher Campbell
By Christopher Campbell posted 3 months ago
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I really hope that the new trailer for I Hope They Serve Beer in Hell is playing ahead of prints of Julie & Julia this weekend. After all, they’re both about bloggers-turned-authors-turned movie characters. The one problem might be that the audience for a foodie chick flick has less than 1% crossover with the audience for a lewd and misogynistic dude comedy. Of course, the only other appropriate placement for this spot is ahead of the similarly themed The Hangover, but that would surely just make this thing look even worse than it is.

Based on Tucker Max’s book of the same name, or at least one story from it, I Hope They Serve Beer in Hell will without a doubt be to Julie & Julia what How to Lose Friends and Alienate People was to The Devil Wears Prada. But at least How to Lose Friends featured Megan Fox, and it still couldn’t draw a crowd. So is there any hope for this? Considering how popular the trailer is on the web today, there may actually be some interest. Though we’re going to guess that after everyone has actually seen the trailer they’re not going to want to see the movie, even if they’re fans of Max’s “gonzo” tales of debauchery.

Check out other film blog responses after the jump:

  • Devin Faraci at CHUD.com would be fine with a Tucker Max movie if it were actually good:

    Not that there’s anything inherently wrong with being a privileged white douchebag misogynist, as long as you’re entertaining about it. And there’s not looking like much entertainment in this trailer, which looks like a National Lampoon Direct to Cable knockoff of an American Pie Direct to Video movie.

  • Katey Rich at Cinema Blend makes the Hangover comparison:

    Of course, it’s ultimately a story of redemption, but in the meantime you get to enjoy watching Tucker insult strippers and fat people, land his buddies in jail, and generally ick people out. It’s one thing to see a trailer this gross, but it’s another to think of it in context of The Hangover, a movie that wasn’t remotely mature or subtle, but at least wasn’t outright hateful.

  • Gabe at Videogum also references The Hangover while declaring IHTSBIH a strong candidate for the worst movie ever made:

    What is this? This is a movie? This is not a movie. It’s like they swept up The Hangover’s cutting room floor, Tucker Max jerked off onto it, and then dropped it into a vat of Who Framed Roger Rabbit? “Dip.” (No offense to The Hangover.) My apologies to Driven and Pay It Forward and Bicentennial Man. You are all wonderful masterpieces in this new world order. (Elizabethtown is still a piece of shit.)

  • Daniel Carlson at Pajiba recognizes that this is even lower than the low of Hollywood:

    [Tucker Max]’s the worst kind of person there is. So of course, he got a movie deal…starring Matt Czurzchruzhchy and Jesse Bradford and what looks like $27 for set design, editing, and what have you. Watching the trailer makes you realize that there are some depths to which not even Dane Cook would sink; it is that bad, that shameful, that bracing, that depressing.

  • Not even Alex Billington at FirstShowing is excited about this movie:

    it’s worst than I could’ve ever imagined…I Hope They Serve Beer in Hell looks about as amateur as anything I’ve ever seen. No wonder the studios all stayed away from this - it shouldn’t have ever been made.

  • Commenting on Defamer, “Rufus T. Firecrotch” assures you that this movie does not speak for all our gender, and he’s willing to do something drastic to prove this:

    On behalf of men everywhere I will now shave my balls with a rusty Bic and squat in a bowl of kerosene as an offering of apology for this abomination…It would be infinitely more entertaining than anything Tucker Max has ever created, I assure you.

  • And just to show how even the marketing of the film is so far a failure, here’s something from Max’s blog from back in May:

    -When is the trailer coming out?
    Start to ask about it again on July 4th–if it’s not out by then, we missed our internal deadline to have it done. Hopefully this will be the first deadline we hit on time.

Now, the trailer, if you must, via MySpace:

I Hope They Serve Beer in Hell in HD

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  • Jett Loe said

    jesus wept.

  • Chris Jay said

    I heard that he made some silly ass post on his blog where he talked about how the piece of shit town where this was filmed didn’t deserve a local premiere, in response to which I think all of the people who live here would have to issue a relieved “Thank god!”

    RE: The Paul Wall clip at the end…was this filmed in 2003?

  • Script said
  • Mike said

    When did slavery start up again? That’s the only explanation for how he got people to actually work on this ridiculous thing. Tell me, because I kind of want a slave. Not like an 1810 slave, but something more contemporary. You know, to get me sandwiches and coffee. Innocuous slaves.

  • Erin said

    I just took a look at the cast list and Traci Lords is the only name I immediately recognize. What does that tell you? How the hell is this NOT going direct to video?

  • KungFu Mike said

    Opening Scene: I Hope They Serve Beer in Hell
    1 1
    Cold opens to two cops driving in a police car. Stark, dramatic feel, like THE SHIELD. Opening credits roll over the scene. The radio cackles alive.

    DISPATCHER (O.S.)
    Attention all units, attack in progress at 742 Evergreen Terrace.
    Screaming woman heard from inside the residence. Respond Code 3.
    The cop driving picks up the CB unit and turns on the lights and siren.

    COP 1
    5430, show us responding, we’ll be at scene in under a minute.

    DISPATCHER
    5430, additional person reporting stated they still hear screaming.

    COP 1
    Roger. Keep the PR on the line. Do they have a suspect description?

    DISPATCHER
    Negative. Reporting sound of glass breaking.

    The cops look at each other ominously, slam on the gas pedal.

    EXT. APARTMENT BUILDING - MOMENTS LATER 2 2
    The car pulls to a stop and the cops jump out. Loud, guttural female groaning and a crash from the apartment. They check the windows, curtains are closed, so they kick in the door.

    INT. APARTMENT - CONTINUOUS 3 3
    Cops bust in, see a naked girl bent over a sofa arm being f**ked hard from behind by a naked guy. Her arms are tied together behind her back, and he is holding them and spanking her, like a jockey. A lamp is in pieces on the floor, clothes are strewn around the apartment. They have their backs to the door and her screams are so loud they don’t hear the cops.

    COP 1
    STOP! Get your hands up and move away from the woman!

    COP 1 tackles the guy, he screams in shock. COP 2 pulls the girl away and wraps his coat over her naked body.

    COP 2
    Are you ok, Miss?
    She grunts and tries moving her hands but can’t because they are tied up. COP 2 unties her, ANGLE ON COP 1, his knee in the back of the guy, cuffing him.

    TUCKER
    I have money in my wallet, just take it!!

    COP 1
    This is the police, shut up and stop resisting.

    TUCKER
    WHAT!? Why are you hand-cuffing me?

    COP 1
    Shut up! Stop resisting!
    The cop secures the cuffs and takes out his Tazer.

    TUCKER
    What is going on?!? Why are you arresting me?!?

    COP 1
    Shut up. This is your last warning.
    He points the tazer at Tucker, who looks up in shock.

    TUCKER
    DON’T TAZE ME, BRO!!!

    COP 2 comes over tentatively and taps on COP 1’s shoulder.

    COP 2
    Uh…hey Partner, you might want to take a look at this.

    COP 1 turns to see the girl, the policeman’s jacket barely covering her, furiously signing at him and making the grunty noises deaf people make when they try to talk.

    COP 2 (CONT’D)
    She’s deaf.

    COP 1
    She’s what?
    2.
    The deaf girl gets in COP 1’s face and signs, exaggeratedly, while also speaking in an unmodulated voice of a deaf person.

    DEAF GIRL
    I! AM! DEAF!
    The expression on COP 1’s face goes from intense to confused.

    COP 2
    We don’t have a crime. She says the sex was consensual.

    DEAF GIRL
    He wasn’t raping me, he was f**king me. You know, f**king!
    She points her finger at her crotch, moving her hips back and forth. The three of them stand there for a beat.

    TUCKER
    Now that we have that cleared up, you two think you could leave?

    DEAF GIRL
    I was about to cum!

    Screen goes to black, and the masthead appears: I HOPE THEY SERVE BEER IN HELL
    Opening credits roll as…

    EXT. LAW SCHOOL - DAY 4 4
    TUCKER, 24, handsome and self-possessed, pulls his car into the parking lot, and gives the Guy Head Nod to a familiar passer-by as he strides coolly into the law school.

    TUCKER
    Ever f**k a deaf chick? Of course you haven’t.

  • Paul DeBenedetto said

    OK, two things jump out to me after viewing this.

    1. Max is so uninteresting his character isn’t even the star in his own movie, and

    2. What is with that racist comment at the end? The implication that being a black man is tantamount having AIDS? Ah yes, being a black person is SO FUCKING BAD that I might as well have the worst incurable disease known to man. Is that supposed to be funny? No, it isn’t funny when well-off white fratboys who ARE PROBABLY RACIST IN REAL LIFE say things like that.

    God I… what are we doing? Honestly. What the fuck are we doing. That’s it. Goodnight.

  • Skip Foreplay said

    I was an extra in this movie and I have to admit, I was hopeful during the filming. Although Tucker tried as hard as he could to get in the way, Bob and Deiter did the best they could with what they had. The trailer is absolutely pathetic and will not draw anyone to the theater. The only hope for this movie is to have people who read the book show up……and it would have to be every one of them for this movie to not go in the toilet. I can see if lasting one weekend at best….then going to DVD.

  • pandora said

    C’mon guys, this is just the green-band (”G-rated”) trailer. I’m sure the movie is far more disgusting and heinous than anything we can imagine. I can’t wait to see it.

  • Alida said

    Tucker is hilarious. His story just shows that not all men are pussies. I loved the movie and the book. I’m not remotely offended by how he treats women. Its just funny.

  • Corina said

    I Hope they Serve Beer in Hell is a gothic novel. Fratire doesn’t exist. They are doing comedy out of a gothic novel.

    Well, Nerds are the new goth, and they are getting together to build a better world for the children