So is this a real trend now? Releasing teasers to trailers? Should we call them “trailer teasers,” by the way? Sounds good, since it’s the reversing of the words in “teaser trailer,” right? Actually, don’t answer that; nothing about this sounds good at all. It was silly enough when people were writing about the trailer teaser to The Lovely Bones. I have a better understanding of why we’re paying attention to one for The Twilight Saga: New Moon, because the kids can not wait. Still, I’m wondering how much more of this concept we’re likely to see. I pretty much expect it’ll happen again whenever an Avatar trailer is about to be released, but if this continues next year with the summer blockbusters of 2010, I’ll probably just stop turning on the internet and go live in a non-ad-sponsored cave somewhere.

All I’ve learned from this thing is that Taylor Lautner is beautiful. As if the screaming girls at Comic-Con didn’t already inform me of this. Check out how other film blogs are responding to the trailer teaser after the jump:

• Neil Miller at Film School Rejects can’t believe there’s a 14-second teaser for a likely 2-minute trailer:
  

  It is quite possibly the most absurd marketing tactic I’ve seen all week. But then again, can you blame Summit Entertainment, a fledgling studio who has caught lightning in a bottle, for squeezing every last ounce of opportunity out of this franchise? It’s annoying and unnecessary, but it sure is cause for conversation. Would fans on the other side of the spectrum go nuts for a 14-second preview of the Na’vi from James Cameron’s Avatar in anticipation of Avatar Day? I think they would…

• MrDisgusting at Bloody-Disgusting.com also thinks the marketing is stupid:
  

  This is just plain idiotic, a preview for the preview. Summit just released a little 14-second peek at the next trailer for The Twilight Saga: New Moon. The full-length trailer will be in theaters this weekend in front of Bandslam, a movie Summit hopes you’ll see just to check out the full trailer (neverrrrrrrr).

• Adam Rosenberg at MTV Movies Blog also addresses this new trend:
  

  Oh what a world we live in. It used to be that trailers were just those things that ran before movies. A few months later you’d see something that looked like a trailer, but shorter, on TV. Then the Internet came along and mucked everything up with its Youtubes and its Googles. Now we live in an age where demand runs so high for certain properties that the trailers themselves get trailers.

• Dustin Rowles at Pajiba notes that Summit has the power to make this property make them billions:
  

  It’s apparently Summit’s new marketing strategy — release New Moon is 14-second segments in front of all the studio’s clunkers, and increase their box-office potential by a billion. No one — not even the most hard-up, entertainment-starved tween — wants to see Bandslam. But these 14 seconds will add at least $1 million to the box-office take. Guarandamnteed.

• S.T. VanAirsdale at Movieline compares this trailer teaser to the last:
  

  The latest New Moon teaser is out this morning, offering a 14-second spot that makes The Lovely Bones’s infamous trailer-for-a-trailer look like Lawrence of Arabia in comparison. I’m not talking strictly about breadth, either. This could just as easily have been pulled from an afterschool special about sexual abuse as a supernatural teen love triangle between a human, a vampire and a werewolf — not least of all because there’s no Robert Pattinson.

• Vince Mancini at FilmDrunk seems depressed for having to write about this:
  

  14 seconds of new Twilight Saga: New Moon footage has hit the web, and that’s newsworthy because I’ve wasted my life…Anyway, feel free to watch the video after the jump, but the screencap really says it all.  It’s the cover of a romance novel for pedophiles.  And a really weird angle.  He must be hiding a Mia Wasikowska neck under that wig.

• Mandi Bierly at Entertainment Weekly’s PopWatch thinks the trailer teaser should have been a little different:
  

  Personally, we think they should have just gone ahead and freeze-framed on Taylor Lautner’s naked torso for the full 14 seconds, then flashed the film’s logo with a Lost-style boom. [Insert screams]

• Rodney at The Movie Blog makes me realize that this is really all part of the need to get people to buy Bandslam tickets:
  

  The Twihards will get to see the trailer for Twilight Saga’s New Moon this coming weekend in front of Bandslam (they need something to lure people to buy a ticket I guess) but just because we now how rabid the fanbase is, they are teasing you with a teaser of the trailer.

• Monika Bartyzel at Cinematical comments on the impatience of today’s youth:
  

  those insatiable fans who will self-combust if they have to wait until Friday to see the new New Moon trailer before Bandslam are getting a little crumb to descend upon a few days early. And we mean little…Sheesh. I’m so glad I’m out of the impatient fandom of youth. These bit-by-bit releases remind me of the days I’d scour Buffy websites for all the different trailers each week — just to catch as many clips as I could.

• Lane Brown at Vulture doesn’t think the fans will be satisfied with this thing:
  

  if this is supposed to ease fans’ worries over Taylor Lautner’s franchise-endangering case of Restless Leg Syndrome, then mission not accomplished: In the clip, we catch only a second-long glimpse of Lautner’s leg, which is forcibly restrained by co-star Kristen Stewart, who is clearly terrified she might be accidentally kicked in the face.

• Erik Davis at SciFi Squad worries that Summit’s just making the kids too hungry for more:
  

  The long-awaited 14-second preview of the latest New Moon trailer should be enough proof that we, as a society, have completely lost our freaking minds. But you have to hand it to Summit Entertainment for teasing the Twilight fanbase just enough with half a photo here, 14 seconds over there — by this point, I wouldn’t be surprised if some Twi-hard freaked and broke into Summit’s offices demanding to see more. It could be like the sequel to Fanboys … only way lamer.

Here’s the 14-seconds of heaven:

Here’s the same trailer with pop-up goodness from MTV Movies Blog: