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Robert Evans: Dumb, With a Capital D

Karina Longworth
By Karina Longworth posted 1 year ago
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Portfolio points to this short film starring Robert Evans, designed to promote a line of luxury sunglasses inspired by the legendary producer.  Mind Games, styled as a trailer for a film noir, briefly summarizes the Evans character’s infatuation with a cool blonde described by Fred Schreurs as “a raging, memoir-typing harridan on the order, one guesses, of some of Evans’ seven ex-wives.” I read it as a straight Ali MacGraw thing––”Whatever was in her eyes, it sure wasn’t love,” Evans says, in the hindsight of a betrayal, and then, in his trademarked rhetorical-inquisitive manner, admits to having been cuckolded: “Was I smart? No, I was dumb, with a capital ‘d’.” But any read is probably more than this guilty, late afternoon pleasure deserves––it is, after all, an ad for sunglasses that you and I cannot afford.

Michel Gondry For Motorola

Karina Longworth
By Karina Longworth posted 2 years ago
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Last week it was Wes Anderson; this week, hipster auteur Michel Gondry cashes in with the above advert for Motorola Razr phones. The spot adopts the basic visual themes (and, by the looks of it, some of the sets and special effects) of Gondry’s 2006 feature The Science of Sleep. The pesky product doesn’t make an appearance until the final ten seconds. [Via Laughing Squid]

Viewers marketing to themselves

By posted 3 years ago
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I just did a post on SpoutBlog’s web and technology side about the cable channel Current TV. A mere year ago the idea of user-generated content as a source of entertainment was so new it was puzzling people; now, in a world with YouTube, the concept is old hat.

So what do you all think about this other aspect of Current TV: letting viewers create advertisements? Here’s what the San Francisco Chronicle article says: