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Iron Man Gets Super Bowl Spike

February 12, 2008 – 1:00 pm

Chris Thilk passes along word that Paramount’s Iron Man website saw its traffic spike by 800 percent after a new ad for the film was unveiled during the Super Bowl. This is interesting for two reasons. First, it would give the indication that there’s still a sizable segment of the audience that learns about movies [...]

By Karina Longworth | Posted in Film marketing and distribution, Hollywood | Comments (0)

TCM Taunts Striking Writers

February 5, 2008 – 2:33 pm

…and thereby raises the question: has the relationship between economic imperatives and quality really changed *that* much since CITIZEN KANE tanked?

By Karina Longworth | Posted in Classics, Screenwriting | Comments (3)

Sweeney Lies

December 20, 2007 – 10:13 am

At the Kansas City Star, Robert W. Butler brings up an issue that I’ve been thinking about a lot: with music minimized in the massive TV campaign behind Sweeney Todd (see a totally music-free spot above), aren’t they worried that that millions of Jack Sparrow fans will swarm the theaters, only march out angrily when [...]

By Karina Longworth | Posted in Film marketing and distribution | Comments (1)

Harmony Korine’s New Advert

November 30, 2007 – 10:23 am

Yet another filmmaker moonlighting as an ad director: Harmony Korine directed the above TV advert for Thornton’s, a British department store chocolate store [thanks, Marie!]. There are some unmistakeable Korine touches here (and even vague references to images from julien donkey-boy and the upcoming Mister Lonely–which, by the way, is AWESOME). But still, it’s somewhat [...]

By Karina Longworth | Posted in Indies, Video | Comments (3)

Scorsese Shills For Wine

November 30, 2007 – 9:03 am

If you’re a legendary director and you *have* to pick up a paycheck selling wine, this is how you do it.

By Karina Longworth | Posted in Classics, Film marketing and distribution, Technology & Web | Comments (2)

Michel Gondry For Motorola

September 25, 2007 – 3:02 pm

Today in Celebrity Filmmaker Mortgage Payments: Michel Gondry.

By Karina Longworth | Posted in Filmmaking, Technology & Web | Comments (2)

NYFF Crashes In: SpoutBlog Week in Review

September 21, 2007 – 1:52 pm

From the New York Film Festival to spewing gore, here’s a look back at the week that was.

By Karina Longworth | Posted in Community, Film festivals, Film marketing and distribution | Comments (0)

Does Brad Pitt Need Bloggers To Do What WB Won’t?

September 19, 2007 – 5:05 am

JESSE JAMES is the rare studio film that might actually need a blog boost.

By Karina Longworth | Posted in Film marketing and distribution, Hollywood | Comments (2)

Wes Anderson’s Adverts. Clip of the Day.

September 17, 2007 – 9:49 am

In 2006, the Wes Anderson-directed AmEx commercials that preceded each film at the Tribeca Film Festival sadly topped most of the films themselves. That’s probably more of a dig at Tribeca than legit praise for Anderson, but regardless: the reigning king of quirk has a new side gig directing adverts for AT & T. I’ve [...]

By Karina Longworth | Posted in Clip of the Day | Comments (0)

Toronto 2007: Juno & Jesse James Scraps

September 7, 2007 – 3:28 pm

The strippers of Toronto welcome the filmmakers of the world.

By Karina Longworth | Posted in Film festivals, Telluride 2007 | Comments (0)